{"id":10256,"date":"2023-10-04T17:11:12","date_gmt":"2023-10-04T15:11:12","guid":{"rendered":"https:\/\/mostazacomunicacion.com\/?page_id=10256"},"modified":"2023-10-05T13:16:14","modified_gmt":"2023-10-05T11:16:14","slug":"branding-and-purpose-2023","status":"publish","type":"page","link":"https:\/\/mostazacomunicacion.com\/en\/branding-and-purpose-2023\/","title":{"rendered":"Branding and purpose-2023"},"content":{"rendered":"<div  class=\"tatsu-r1-SVNdrHF tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"190px 0px 20px 0px\"}' data-padding-top='190px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1xrEE_rHK\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-B1H4NuSHt\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HkE3BurHF  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HkE3BurHF.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-HkE3BurHF.tatsu-text-block-wrap{margin: 0px 0px 10px 0px;}.tatsu-HkE3BurHF .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-HkE3BurHF.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 180%;}<\/style>\n<p>Success stories<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-rky7GmysF   \"  ><style>.tatsu-rky7GmysF .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-rky7GmysF.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1H4NuSHt.tatsu-column{width: 100%;}.tatsu-B1H4NuSHt.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1H4NuSHt > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1H4NuSHt > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1H4NuSHt > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1H4NuSHt > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1H4NuSHt.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1H4NuSHt.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1H4NuSHt.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r1-SVNdrHF.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-r1-SVNdrHF .tatsu-section-pad{padding: 190px 0px 20px 0px;}.tatsu-r1-SVNdrHF .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r1-SVNdrHF > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1-SVNdrHF > .tatsu-top-divider{z-index: 9999;}.tatsu-r1-SVNdrHF .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-BkjaFzhla tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ryxi6FGne6\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HyWiptfhla\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-button-group align-center tatsu-B1ziTtG3xp  \"  ><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-rkQsptznla   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/marca-y-proposito-2023\/\" style= \"\"  aria-label=\"Brand and purpose\" data-gdpr-atts={} >Brand and purpose<\/a><style>.tatsu-rkQsptznla .tatsu-button{background-color: #dbaa00;color: #ffffff ;}.tatsu-rkQsptznla .tatsu-button:hover{background-color: #dbaa00;}.tatsu-rkQsptznla.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-rkQsptznla{padding: 0px 0 0 0;}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-BkVs6tMhgp   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/cultura-y-organizacion-2023\/\" style= \"\"  aria-label=\"Culture and Organisation\" data-gdpr-atts={} >Culture and Organisation<\/a><style>.tatsu-BkVs6tMhgp .tatsu-button:hover{background-color: #dbaa00;}.tatsu-BkVs6tMhgp .tatsu-button{color: #ffffff ;}.tatsu-BkVs6tMhgp.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-BkVs6tMhgp{padding: 0px 0 0 0;}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-SkriaYzneT   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/experiencia-de-empleado\/\" style= \"\"  aria-label=\"Employee in the center\" data-gdpr-atts={} >Employee in the center<\/a><style>.tatsu-SkriaYzneT .tatsu-button:hover{background-color: #dbaa00;}.tatsu-SkriaYzneT .tatsu-button{color: #ffffff ;}.tatsu-SkriaYzneT.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-SkriaYzneT{padding: 0px 0 0 0;}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-HkIjatGhlT   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/cliente-en-el-centro-2023\/\" style= \"\"  aria-label=\"The Client comes Fist\" data-gdpr-atts={} >The Client comes Fist<\/a><style>.tatsu-HkIjatGhlT .tatsu-button:hover{background-color: #dbaa00;}.tatsu-HkIjatGhlT .tatsu-button{color: #ffffff ;}.tatsu-HkIjatGhlT.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-HkIjatGhlT{padding: 0px 0 0 0;}<\/style><\/div><\/div><style>.tatsu-B1ziTtG3xp.tatsu-button-group{margin: 0px 0px 0px 0px;}.tatsu-B1ziTtG3xp{padding: 0px 0 0 0;}<\/style><div  class=\"tatsu-module tatsu-button-group align-center tatsu-B1Do6tMhxT  \"  ><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-B1_jaYG3la   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/modelo-operativo\/\" style= \"\"  aria-label=\"Operating Model\" data-gdpr-atts={} >Operating Model<\/a><style>.tatsu-B1_jaYG3la .tatsu-button:hover{background-color: #dbaa00;}.tatsu-B1_jaYG3la .tatsu-button{color: #ffffff ;}.tatsu-B1_jaYG3la.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-B1_jaYG3la{padding: 0px 0 0 0;}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-H1topYf2ep   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/digitalizacion-2023\/\" style= \"\"  aria-label=\"Digitalisation\" data-gdpr-atts={} >Digitalisation<\/a><style>.tatsu-H1topYf2ep .tatsu-button:hover{background-color: #dbaa00;}.tatsu-H1topYf2ep .tatsu-button{color: #ffffff ;}.tatsu-H1topYf2ep.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-H1topYf2ep{padding: 0px 0 0 0;}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-Hy9s6tG2gp   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/internacionalizacion-2023\/\" style= \"\"  aria-label=\"Internacionalisation\" data-gdpr-atts={} >Internacionalisation<\/a><style>.tatsu-Hy9s6tG2gp .tatsu-button:hover{background-color: #dbaa00;}.tatsu-Hy9s6tG2gp .tatsu-button{color: #ffffff ;}.tatsu-Hy9s6tG2gp.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-Hy9s6tG2gp{padding: 0px 0 0 0;}<\/style><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-Skisptz2ea   \"><a class=\"tatsu-shortcode smallbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"https:\/\/mostazacomunicacion.com\/en\/sostenibilidad\/\" style= \"\"  aria-label=\"Sustainability\" data-gdpr-atts={} >Sustainability<\/a><style>.tatsu-Skisptz2ea .tatsu-button:hover{background-color: #dbaa00;}.tatsu-Skisptz2ea .tatsu-button{color: #ffffff ;}.tatsu-Skisptz2ea.tatsu-button-wrap{margin: 0px 1% 0px 0px;}.tatsu-Skisptz2ea{padding: 0px 0 0 0;}<\/style><\/div><\/div><style>.tatsu-B1Do6tMhxT.tatsu-button-group{margin: 0px 0px 0px 0px;}.tatsu-B1Do6tMhxT{padding: 0px 0 0 0;}<\/style><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HyWiptfhla.tatsu-column{width: 100%;}.tatsu-HyWiptfhla.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HyWiptfhla > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HyWiptfhla > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HyWiptfhla > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HyWiptfhla > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HyWiptfhla.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HyWiptfhla.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HyWiptfhla.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BkjaFzhla.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-BkjaFzhla .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BkjaFzhla > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkjaFzhla > .tatsu-top-divider{z-index: 9999;}.tatsu-BkjaFzhla .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SyRRWXkiK tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 89px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyxACZ7yot\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HkZCAb7ksF\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-S1LNG7kst   \"  ><style>.tatsu-S1LNG7kst .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-S1LNG7kst.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-animated-heading-wrap anime_slide_cursor  tatsu-Bym0CZQyjF   \"  data-anime-type=\"anime_slide_cursor\" data-anime-duration=\"20\" ><div class=\"tatsu-animated-heading-inner-wrap\" ><h1 class=\"tatsu-animated-heading-inner\">Brand and purpose<\/h1><span class=\"tatsu-animated-heading-line tatsu-animated-heading-line2\"><\/span><\/div><style>.tatsu-Bym0CZQyjF.tatsu-animated-heading-wrap{text-align: left;}.tatsu-Bym0CZQyjF .tatsu-animated-heading-inner{color: #ffffff ;}.tatsu-Bym0CZQyjF .tatsu-animated-heading-line{background: #dbaa00;}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HyE0CWmJit  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-HyE0CWmJit.tatsu-text-block-wrap .tatsu-text-inner{width: 80%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-HyE0CWmJit .tatsu-text-inner *{color: rgba(255,255,255,1) ;}@media only screen and (max-width: 767px) {.tatsu-HyE0CWmJit.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<p>We establish <strong>internal communication plans<\/strong> to connect, mobilise and engage employees and stakeholders with the company&#8217;s branding and purpose.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HkZCAb7ksF.tatsu-column{width: 100%;}.tatsu-HkZCAb7ksF.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HkZCAb7ksF > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HkZCAb7ksF > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkZCAb7ksF > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HkZCAb7ksF > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HkZCAb7ksF.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HkZCAb7ksF.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HkZCAb7ksF.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SyRRWXkiK.tatsu-section{background-color: rgba(0,0,0,1);}.tatsu-SyRRWXkiK .tatsu-section-pad{padding: 0px 0px 89px 0px;}.tatsu-SyRRWXkiK .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SyRRWXkiK > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyRRWXkiK > .tatsu-top-divider{z-index: 9999;}.tatsu-SyRRWXkiK .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-By-lah_SHY tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-three-cols tatsu-no-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJge6hOrrt\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-ByvZpOBSY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div class=\"oshine-module oshine-am-fh display-block  tatsu-B1AcmFBrF\"><style>.tatsu-B1AcmFBrF .animate-icon-module-style1-wrap{height: 500px;}<\/style><div class=\"animate-icon-module-style1-wrap-container\"><div class=\"animate-icon-module-style1-wrap clearfix\" data-gutter-width=\"0\"><a  href=\"#\" class=\"animate-icon-module-style1 be-bg-cover animate-icon-module ai-has-overlay right-animate tatsu-Byfd9tSBY   \" ><style>.tatsu-Byfd9tSBY .font-icon{font-size: 30px;color: #ffffff ;}.tatsu-Byfd9tSBY .title_content{color: #ffffff ;}.tatsu-Byfd9tSBY{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/10\/246-poster-mockup-01_okkk-RECWeb.jpg);}.tatsu-Byfd9tSBY:hover{background-color: #dbaa00;}.tatsu-Byfd9tSBY:hover .ai-overlay{background-color: #4CAF50;}<\/style><div class=\"animate-icon-module-normal-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\"><i class=\"font-icon \" ><\/i><\/div><\/div><\/div><div class=\"animate-icon-module-hover-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\">\n<div style=\"text-align: left; padding: 20px;\">\n<p style=\"text-align: left;\">\n<h2 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Bon\u00c0rea<\/span><\/h2>\n<h4 style=\"text-align: left;\"><span style=\"color: #ffffff;\">By taking care of what we do, we take care of our customers<\/span><\/h4>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Campaign for internal audiences and store staff (franchisees and salespeople) to involve them in the launch of the advertising campaign on TV and social media, raise their awareness of the new values and ensure that they know how to transmit them to customers.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"ai-overlay\" ><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByvZpOBSY.tatsu-column{width: 33.33%;}.tatsu-ByvZpOBSY.tatsu-column{margin: 0 0 0px 0 !important;}.tatsu-ByvZpOBSY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByvZpOBSY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByvZpOBSY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByvZpOBSY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByvZpOBSY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByvZpOBSY.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByvZpOBSY.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByvZpOBSY.tatsu-column{width: 100%;}.tatsu-ByvZpOBSY.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-BJlvb6OrrY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div class=\"oshine-module oshine-am-fh display-block  tatsu-r1oFqYSSK\"><style>.tatsu-r1oFqYSSK .animate-icon-module-style1-wrap{height: 500px;}<\/style><div class=\"animate-icon-module-style1-wrap-container\"><div class=\"animate-icon-module-style1-wrap clearfix\" data-gutter-width=\"0\"><a  href=\"#\" class=\"animate-icon-module-style1 be-bg-cover animate-icon-module ai-has-overlay top-animate tatsu-H1eot5FBHt   \" ><style>.tatsu-H1eot5FBHt .font-icon{font-size: 30px;color: #ffffff ;}.tatsu-H1eot5FBHt .title_content{color: #ffffff ;}.tatsu-H1eot5FBHt{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/10\/07_La-espan\u0303ola-RETweb.webp);}.tatsu-H1eot5FBHt:hover{background-color: #dbaa00;}.tatsu-H1eot5FBHt:hover .ai-overlay{background-color: #f44336;}<\/style><div class=\"animate-icon-module-normal-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\"><i class=\"font-icon \" ><\/i><\/div><\/div><\/div><div class=\"animate-icon-module-hover-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\">\n<div style=\"text-align: left; padding: 20px;\">\n<h2><span style=\"color: #ffffff;\">La Espa\u00f1ola<\/span><\/h2>\n<h4><span style=\"color: #ffffff;\">A team like no other<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Engaging employees in the brand\u2019s new stage to excite and involve them in processes and strategy changes, so they are fully aligned with the transformation.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"ai-overlay\" ><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJlvb6OrrY.tatsu-column{width: 33.33%;}.tatsu-BJlvb6OrrY.tatsu-column{margin: 0 0 0px 0 !important;}.tatsu-BJlvb6OrrY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJlvb6OrrY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJlvb6OrrY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJlvb6OrrY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJlvb6OrrY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJlvb6OrrY.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJlvb6OrrY.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJlvb6OrrY.tatsu-column{width: 100%;}.tatsu-BJlvb6OrrY.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-By-P-6OBHK\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div class=\"oshine-module oshine-am-fh display-block  tatsu-BkfB_TOHHY\"><style>.tatsu-BkfB_TOHHY .animate-icon-module-style1-wrap{height: 500px;}<\/style><div class=\"animate-icon-module-style1-wrap-container\"><div class=\"animate-icon-module-style1-wrap clearfix\" data-gutter-width=\"0\"><a  href=\"#\" class=\"animate-icon-module-style1 be-bg-cover animate-icon-module ai-has-overlay left-animate tatsu-B1HOpOBSt   \" ><style>.tatsu-B1HOpOBSt .font-icon{font-size: 30px;color: #ffffff ;}.tatsu-B1HOpOBSt .title_content{color: #ffffff ;}.tatsu-B1HOpOBSt{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2017\/02\/BS_Embajadores_00022.jpg);}.tatsu-B1HOpOBSt:hover{background-color: #dbaa00;}.tatsu-B1HOpOBSt:hover .ai-overlay{background-color: #2196F3;}<\/style><div class=\"animate-icon-module-normal-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\"><i class=\"font-icon \" ><\/i><\/div><\/div><\/div><div class=\"animate-icon-module-hover-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\">\n<div style=\"text-align: left; padding: 20px;\">\n<h2><span style=\"color: #ffffff;\">Banco Sabadell<\/span><\/h2>\n<h4><span style=\"color: #ffffff;\">There, wherever you are<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Communicating brand values and attributes to all employees, ensuring a consistent perception both inward (employees) and outward (customers, shareholders and society). <\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"ai-overlay\" ><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-By-P-6OBHK.tatsu-column{width: 33.33%;}.tatsu-By-P-6OBHK.tatsu-column{margin: 0 0 0px 0 !important;}.tatsu-By-P-6OBHK.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-By-P-6OBHK > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-By-P-6OBHK > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-By-P-6OBHK > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-By-P-6OBHK > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-By-P-6OBHK.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-By-P-6OBHK.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-By-P-6OBHK.tatsu-column{width: 100%;}.tatsu-By-P-6OBHK.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-has-three-cols tatsu-no-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Bk94USGuY\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-B1e9VUHzuY\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div class=\"oshine-module oshine-am-fh display-block  tatsu-SyZc4LBMdt\"><style>.tatsu-SyZc4LBMdt .animate-icon-module-style1-wrap{height: 500px;}<\/style><div class=\"animate-icon-module-style1-wrap-container\"><div class=\"animate-icon-module-style1-wrap clearfix\" data-gutter-width=\"0\"><a  href=\"#\" class=\"animate-icon-module-style1 be-bg-cover animate-icon-module ai-has-overlay right-animate tatsu-r1Gc4UHM_K   \" ><style>.tatsu-r1Gc4UHM_K .font-icon{font-size: 30px;color: #ffffff ;}.tatsu-r1Gc4UHM_K .title_content{color: #ffffff ;}.tatsu-r1Gc4UHM_K{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/06\/Compromiso.jpg);}.tatsu-r1Gc4UHM_K:hover{background-color: #dbaa00;}.tatsu-r1Gc4UHM_K:hover .ai-overlay{background-color: #FFC107;}<\/style><div class=\"animate-icon-module-normal-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\"><i class=\"font-icon \" ><\/i><\/div><\/div><\/div><div class=\"animate-icon-module-hover-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\">\n<div style=\"text-align: left; padding: 20px;\">\n<h2><span style=\"color: #ffffff;\">Ceralto Siro<\/span><\/h2>\n<h4><span style=\"color: #ffffff;\">Join the challenge<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Design and implementation of a communication and mobilisation strategy to drive the transformation of the company&#8217;s business model. A transformation process that has involved: Merging of two companies, Divestment in two business lines, Diversification of customers, Launching of new products, Internationalisation and growth in five markets (UK, Italy, Portugal, USA and Mexico).<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"ai-overlay\" ><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1e9VUHzuY.tatsu-column{width: 33.33%;}.tatsu-B1e9VUHzuY.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1e9VUHzuY > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1e9VUHzuY > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1e9VUHzuY > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1e9VUHzuY > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1e9VUHzuY.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1e9VUHzuY.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1e9VUHzuY.tatsu-column{width: 100%;}.tatsu-B1e9VUHzuY.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-H17qN8rG_F\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div class=\"oshine-module oshine-am-fh display-block  tatsu-hiklq035wh98p889\"><style>.tatsu-hiklq035wh98p889 .animate-icon-module-style1-wrap{height: 500px;}<\/style><div class=\"animate-icon-module-style1-wrap-container\"><div class=\"animate-icon-module-style1-wrap clearfix\" data-gutter-width=\"0\"><a  href=\"#\" class=\"animate-icon-module-style1 be-bg-cover animate-icon-module ai-has-overlay left-animate tatsu-hiklq035z2bdimw7   \" ><style>.tatsu-hiklq035z2bdimw7 .font-icon{font-size: 30px;color: #ffffff ;}.tatsu-hiklq035z2bdimw7 .title_content{color: #ffffff ;}.tatsu-hiklq035z2bdimw7{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2023\/05\/STEMROOM_172471376-PPT-NoLogos-scaled.jpg);}.tatsu-hiklq035z2bdimw7:hover{background-color: #dbaa00;}.tatsu-hiklq035z2bdimw7:hover .ai-overlay{background-color: rgba(25,34,87,1);}<\/style><div class=\"animate-icon-module-normal-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\"><i class=\"font-icon \" ><\/i><\/div><\/div><\/div><div class=\"animate-icon-module-hover-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\">\n<div style=\"text-align: left; padding: 20px;\">\n<h2><span style=\"color: #ffffff;\">CaixaBank<\/span><\/h2>\n<h4><span style=\"color: #ffffff;\">STEM ROOM<\/span><\/h4>\n<p><span style=\"color: #ffffff;\">Objective: To influence teenagers between the ages of 12 and 15, a stage when they are starting to think about what they want to be when they grow up, to emphasise the importance of parity in STEM careers, to show them female references in this field and to encourage them to discover for themselves their prejudices and self-limitations. The challenge was to find a format that suited their age and interests, and the solution was STEM ROOM, an &#8220;escape room&#8221; type activity.<\/span><\/div>\n<\/div><\/div><\/div><div class=\"ai-overlay\" ><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H17qN8rG_F.tatsu-column{width: 33.33%;}.tatsu-H17qN8rG_F.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H17qN8rG_F > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H17qN8rG_F > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H17qN8rG_F > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H17qN8rG_F > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H17qN8rG_F.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H17qN8rG_F.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H17qN8rG_F.tatsu-column{width: 100%;}.tatsu-H17qN8rG_F.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-SyZUV9Gnga\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div class=\"oshine-module oshine-am-fh display-block  tatsu-hiklqjv725dh0ff8\"><style>.tatsu-hiklqjv725dh0ff8 .animate-icon-module-style1-wrap{height: 500px;}<\/style><div class=\"animate-icon-module-style1-wrap-container\"><div class=\"animate-icon-module-style1-wrap clearfix\" data-gutter-width=\"0\"><a  href=\"#\" class=\"animate-icon-module-style1 be-bg-cover animate-icon-module ai-has-overlay left-animate tatsu-hiklqjv74ydvja8s   \" ><style>.tatsu-hiklqjv74ydvja8s .font-icon{font-size: 30px;color: #ffffff ;}.tatsu-hiklqjv74ydvja8s .title_content{color: #ffffff ;}.tatsu-hiklqjv74ydvja8s{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/11\/AUDI-LivingProgress.jpg);}.tatsu-hiklqjv74ydvja8s:hover{background-color: #dbaa00;}.tatsu-hiklqjv74ydvja8s:hover .ai-overlay{background-color: #4CAF50;}<\/style><div class=\"animate-icon-module-normal-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\"><i class=\"font-icon \" ><\/i><\/div><\/div><\/div><div class=\"animate-icon-module-hover-content\"><div class=\"display-table\"><div class=\"display-table-cell vertical-align-middle\">\n<div style=\"text-align: left; padding: 20px;\">\n<h2><span style=\"color: #ffffff;\">Audi<\/span><\/h2>\n<h4><span style=\"color: #ffffff;\">Living Progress for a Better World<\/span><\/h4>\n<p><span style=\"color: #ffffff;\"> Bringing the new Audi brand philosophy to Audi dealers and creating impactful actions that bring the Living Progress experience to current and future customers.<\/span><\/div>\n<\/div><\/div><\/div><div class=\"ai-overlay\" ><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SyZUV9Gnga.tatsu-column{width: 33.33%;}.tatsu-SyZUV9Gnga.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SyZUV9Gnga > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyZUV9Gnga > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyZUV9Gnga > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyZUV9Gnga > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SyZUV9Gnga.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SyZUV9Gnga.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyZUV9Gnga.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-By-lah_SHY .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-By-lah_SHY > .tatsu-bottom-divider{z-index: 9999;}.tatsu-By-lah_SHY > .tatsu-top-divider{z-index: 9999;}.tatsu-By-lah_SHY .tatsu-section-overlay{background: #222222;mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/branding-and-purpose-2023\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10256","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding and purpose-2023 - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Establecemos un plan de comunicaci\u00f3n interna que consiga conectar, movilizar y comprometer a empleados y stakeholders con la marca y el prop\u00f3sito de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mostazacomunicacion.com\/en\/branding-and-purpose-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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