{"id":12739,"date":"2025-03-11T11:47:50","date_gmt":"2025-03-11T09:47:50","guid":{"rendered":"https:\/\/mostazacomunicacion.com\/?p=12739"},"modified":"2025-03-11T11:47:54","modified_gmt":"2025-03-11T09:47:54","slug":"la-comunicacion-interna-en-2025-tendencias-y-retos","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/la-comunicacion-interna-en-2025-tendencias-y-retos\/","title":{"rendered":"La comunicaci\u00f3n interna en 2025: tendencias y retos"},"content":{"rendered":"<div  class=\"tatsu-HybQ2lxdoj tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 34px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1emnlg_so\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-S1mngldio\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJ7AMbwsye  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJ7AMbwsye.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-rJ7AMbwsye.tatsu-text-block-wrap{margin: 0px 0px 85px 0px;}<\/style>\n<p>En un mundo cada vez m\u00e1s din\u00e1mico y competitivo, la comunicaci\u00f3n interna se ha consolidado como un pilar fundamental para el \u00e9xito de las organizaciones, especialmente aquellas inmersas en procesos de transformaci\u00f3n, ya sea digital, cultural u operativa. Sin embargo, de cara a 2025, este tipo de empresas se enfrentan a desaf\u00edos que exigen estrategias de comunicaci\u00f3n especializadas y adaptadas a las nuevas generaciones.<\/p>\n<p>Recientemente, hemos realizado una encuesta entre profesionales de la comunicaci\u00f3n interna, responsables de recursos humanos y l\u00edderes de empresas de diversos sectores y tama\u00f1os para<strong> conocer su visi\u00f3n sobre el futuro de la comunicaci\u00f3n interna.<\/strong> Los resultados, combinados con las tendencias clave que marcar\u00e1n la pauta en los pr\u00f3ximos a\u00f1os, ofrecen una hoja de ruta valiosa para las organizaciones que buscan navegar con \u00e9xito en este entorno en constante evoluci\u00f3n.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1QTllOis  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1QTllOis.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2><strong>Tendencias clave en comunicaci\u00f3n interna para 2025<\/strong><\/h2>\n<p>Nuestro an\u00e1lisis, enriquecido con los datos de la encuesta, revela las siguientes <strong>tendencias como las m\u00e1s relevantes<\/strong> para el futuro cercano:<\/p>\n<\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-Hkj_EMKQT\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-B1zs_4zYXp\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B1zs_4zYXp.tatsu-column{width: 33.33%;}.tatsu-B1zs_4zYXp.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_porcentajes_Mesa-de-trabajo-1-copia.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-B1zs_4zYXp.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-B1zs_4zYXp.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-B1zs_4zYXp.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B1zs_4zYXp > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B1zs_4zYXp > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B1zs_4zYXp > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B1zs_4zYXp > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B1zs_4zYXp.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B1zs_4zYXp.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B1zs_4zYXp.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-ryliuVzKQp\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-rJWo_NMFX6   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>1<\/span><\/span>\n<p><strong>Marca empleadora y experiencia de personas<\/strong><\/p>\n<p><strong><em>Un 69,6% de las personas encuestadas<\/em><\/strong> considera que la marca empleadora y la experiencia de personas ser\u00e1n las principales tendencias en comunicaci\u00f3n interna para 2025. Esto refleja la creciente importancia que las empresas otorgan a la atracci\u00f3n y fidelizaci\u00f3n del talento, as\u00ed como a la creaci\u00f3n de entornos laborales que fomenten el compromiso y la satisfacci\u00f3n.<\/p>\n<style>.tatsu-rJWo_NMFX6 .tatsu-dropcap span{color: #dbaa00 ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryliuVzKQp.tatsu-column{width: 66.67%;}.tatsu-ryliuVzKQp.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryliuVzKQp > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryliuVzKQp > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryliuVzKQp > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryliuVzKQp > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryliuVzKQp.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryliuVzKQp.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryliuVzKQp.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-BkdcQbPjke\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-rye_qXZDjkx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rye_qXZDjkx.tatsu-column{width: 33.33%;}.tatsu-rye_qXZDjkx.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_porcentajes_Mesa-de-trabajo-1-copia-3.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rye_qXZDjkx.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rye_qXZDjkx.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-rye_qXZDjkx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rye_qXZDjkx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rye_qXZDjkx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rye_qXZDjkx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rye_qXZDjkx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rye_qXZDjkx.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rye_qXZDjkx.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rye_qXZDjkx.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-HybuqQWPiyl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-BJzdqQZwiJx   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>2<\/span><\/span>\n<p><strong>Integraci\u00f3n de la IA y la realidad virtual<\/strong><\/p>\n<p><strong><em>El 56,5%<\/em> <em>de las personas participantes<\/em><\/strong> se\u00f1alan la integraci\u00f3n de la inteligencia artificial (IA) y la realidad virtual como una tendencia clave. La IA puede ayudarnos a personalizar la comunicaci\u00f3n y optimizar la eficiencia de los equipos de recursos humanos. Por su parte, la realidad virtual ofrece nuevas posibilidades para la formaci\u00f3n y el compromiso de la plantilla. Sin embargo, es importante recordar que estas herramientas deben complementar, no sustituir, la creatividad humana y el criterio profesional.<\/p>\n<style>.tatsu-BJzdqQZwiJx .tatsu-dropcap span{color: #dbaa00 ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HybuqQWPiyl.tatsu-column{width: 66.67%;}.tatsu-HybuqQWPiyl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HybuqQWPiyl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HybuqQWPiyl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HybuqQWPiyl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HybuqQWPiyl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HybuqQWPiyl.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HybuqQWPiyl.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HybuqQWPiyl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-H1yDOWvike\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-rJxyw_Zvokg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJxyw_Zvokg.tatsu-column{width: 33.33%;}.tatsu-rJxyw_Zvokg.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_porcentajes_Mesa-de-trabajo-1-copia-5.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rJxyw_Zvokg.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rJxyw_Zvokg.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-rJxyw_Zvokg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJxyw_Zvokg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJxyw_Zvokg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJxyw_Zvokg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJxyw_Zvokg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJxyw_Zvokg.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJxyw_Zvokg.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJxyw_Zvokg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-BJbkDd-DiJl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-S1z1wu-Doyx   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>3<\/span><\/span>\n<p><strong>Bienestar y cuidado de los empleados y empleadas <\/strong><\/p>\n<p>M\u00e1s de la mitad <strong><em>de las personas encuestadas (52,2%)<\/em><\/strong> destacan el bienestar y el cuidado de la plantilla como una prioridad en la comunicaci\u00f3n interna. Esto refleja una mayor conciencia sobre la importancia de la salud mental y el equilibrio entre la vida personal y profesional, aspectos clave para construir organizaciones saludables y sostenibles.<\/p>\n<style>.tatsu-S1z1wu-Doyx .tatsu-dropcap span{color: #dbaa00 ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJbkDd-DiJl.tatsu-column{width: 66.67%;}.tatsu-BJbkDd-DiJl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJbkDd-DiJl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJbkDd-DiJl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJbkDd-DiJl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJbkDd-DiJl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJbkDd-DiJl.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJbkDd-DiJl.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJbkDd-DiJl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJfllfvsyx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJfllfvsyx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>Retos clave en comunicaci\u00f3n interna<\/h2>\n<p>La encuesta tambi\u00e9n ha revelado los principales desaf\u00edos que enfrentan las empresas en materia de comunicaci\u00f3n interna que, como no pod\u00eda ser de otra manera, van en l\u00ednea con las tendencias:<\/p>\n<\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-HyNJV-PjJg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-BkxNyVZPikg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BkxNyVZPikg.tatsu-column{width: 33.33%;}.tatsu-BkxNyVZPikg.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_RetosClave_1-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BkxNyVZPikg.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BkxNyVZPikg.tatsu-column{margin: 0px 0px 80px 0px !important;}.tatsu-BkxNyVZPikg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BkxNyVZPikg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkxNyVZPikg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkxNyVZPikg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkxNyVZPikg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkxNyVZPikg.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkxNyVZPikg.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkxNyVZPikg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-H1bEkE-Dskl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-HyfE1Nbwsye   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>1<\/span><\/span>\n<p><strong>Reforzar la imagen de marca empleadora<\/strong><\/p>\n<p><em>Un 60,9% de las personas encuestadas<\/em> considera que fortalecer la imagen de marca empleadora es un desaf\u00edo prioritario. Esto implica comunicar los valores y la cultura de la empresa de manera aut\u00e9ntica y atractiva, alineando la imagen de marca externa con la interna.<\/p>\n<style>.tatsu-HyfE1Nbwsye .tatsu-dropcap span{color: #dbaa00 ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-H1bEkE-Dskl.tatsu-column{width: 66.67%;}.tatsu-H1bEkE-Dskl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-H1bEkE-Dskl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-H1bEkE-Dskl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1bEkE-Dskl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-H1bEkE-Dskl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-H1bEkE-Dskl.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-H1bEkE-Dskl.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-H1bEkE-Dskl.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-Skoss-vi1g\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-rkxsioZPjkg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkxsioZPjkg.tatsu-column{width: 33.33%;}.tatsu-rkxsioZPjkg.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_RetosClave_2-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rkxsioZPjkg.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rkxsioZPjkg.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-rkxsioZPjkg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkxsioZPjkg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkxsioZPjkg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkxsioZPjkg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkxsioZPjkg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkxsioZPjkg.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkxsioZPjkg.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkxsioZPjkg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-r1bojjZvsyx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-ryMjjj-DoJg   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>2<\/span><\/span>\n<p><strong>Construir e impulsar la cultura corporativa<\/strong><\/p>\n<p><em>El 56,5% de las personas participantes<\/em> se\u00f1alan la construcci\u00f3n e impulso de la cultura corporativa como un reto clave para 2025. La comunicaci\u00f3n interna desempe\u00f1a un papel fundamental en la transmisi\u00f3n de los valores, la misi\u00f3n y la visi\u00f3n de la empresa. La cultura no solo es el pegamento que cohesiona la organizaci\u00f3n, sino tambi\u00e9n una herramienta poderosa para atraer y, sobre todo, fidelizar el talento.<\/p>\n<style>.tatsu-ryMjjj-DoJg .tatsu-dropcap span{color: #dbaa00 ;}.tatsu-ryMjjj-DoJg{margin: 0 0 0px 0;padding: 0 0 0px 0;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1bojjZvsyx.tatsu-column{width: 66.67%;}.tatsu-r1bojjZvsyx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1bojjZvsyx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1bojjZvsyx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1bojjZvsyx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1bojjZvsyx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1bojjZvsyx.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1bojjZvsyx.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1bojjZvsyx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-SyFqezwiJg\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-S1et9xMPo1l\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1et9xMPo1l.tatsu-column{width: 33.33%;}.tatsu-S1et9xMPo1l.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_RetosClave_3.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-S1et9xMPo1l.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-S1et9xMPo1l.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-S1et9xMPo1l.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1et9xMPo1l > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1et9xMPo1l > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1et9xMPo1l > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1et9xMPo1l > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1et9xMPo1l.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1et9xMPo1l.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1et9xMPo1l.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-Sy-F5lMDiJg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-B1MtcxzDj1l   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>3<\/span><\/span>\n<p><strong>Contribuir a la mejora de la experiencia de la persona empleada<\/strong><\/p>\n<p><em>Otro 56,5% de quienes participaron<\/em> destaca la importancia de mejorar la experiencia de las personas empleadas. Esto requiere dise\u00f1ar estrategias de comunicaci\u00f3n que no solo informen, sino que tambi\u00e9n inspiren, motiven y conecten a las personas con la organizaci\u00f3n. Y aqu\u00ed incluir\u00edamos tanto los planes de bienestar, sostenibilidad y diversidad como las campa\u00f1as para concienciar sobre d\u00edas especiales o sobre buenas pr\u00e1cticas.<\/p>\n<style>.tatsu-B1MtcxzDj1l .tatsu-dropcap span{color: #dbaa00 ;}.tatsu-B1MtcxzDj1l{margin: 0 0 0px 0;padding: 0 0 0px 0;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Sy-F5lMDiJg.tatsu-column{width: 66.67%;}.tatsu-Sy-F5lMDiJg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Sy-F5lMDiJg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sy-F5lMDiJg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sy-F5lMDiJg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sy-F5lMDiJg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Sy-F5lMDiJg.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Sy-F5lMDiJg.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sy-F5lMDiJg.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S1tK5fPsye  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S1tK5fPsye.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-S1tK5fPsye.tatsu-text-block-wrap{margin: 0px 0px 85px 0px;}<\/style>\n<p>En resumen, <strong>los principales retos est\u00e1n relacionados con la gesti\u00f3n estrat\u00e9gica del talento<\/strong>, un \u00e1mbito en el que la comunicaci\u00f3n interna es fundamental, porque <strong>lo que no se comunica, no existe.<\/strong><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Syoa1Mwjkl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Syoa1Mwjkl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>Canales de comunicaci\u00f3n: combinando lo tradicional con lo innovador<\/h2>\n<p>La encuesta tambi\u00e9n refleja los canales de comunicaci\u00f3n m\u00e1s utilizados por las empresas:<\/p>\n<\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-By8eaWPoJx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-BJxIl6WviJe\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJxIl6WviJe.tatsu-column{width: 33.33%;}.tatsu-BJxIl6WviJe.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_porcentajesCanales__Mesa-de-trabajo-1-copia-6.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BJxIl6WviJe.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-BJxIl6WviJe.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-BJxIl6WviJe.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJxIl6WviJe > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJxIl6WviJe > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJxIl6WviJe > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJxIl6WviJe > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJxIl6WviJe.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJxIl6WviJe.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJxIl6WviJe.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-BybUxp-vjyx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-r1fLxTbPskg   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>1<\/span><\/span>\n<p><strong>Correo electr\u00f3nico<\/strong><\/p>\n<p><em>El 82,6% de las personas encuestadas<\/em> utiliza el correo electr\u00f3nico como canal principal. Si bien no es el canal m\u00e1s innovador, sigue siendo el m\u00e1s utilizado. Nuestra recomendaci\u00f3n es dise\u00f1ar una estrategia de canales diversificada, utilizando el correo electr\u00f3nico de manera selectiva para evitar la sobrecarga de informaci\u00f3n. Pero si nos ce\u00f1imos a la encuesta, hoy por hoy, el correo electr\u00f3nico sigue siendo el n\u00famero uno.<\/p>\n<style>.tatsu-r1fLxTbPskg .tatsu-dropcap span{color: #dbaa00 ;}.tatsu-r1fLxTbPskg{margin: 0 0 0px 0;padding: 0 0 0px 0;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BybUxp-vjyx.tatsu-column{width: 66.67%;}.tatsu-BybUxp-vjyx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BybUxp-vjyx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BybUxp-vjyx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BybUxp-vjyx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BybUxp-vjyx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BybUxp-vjyx.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BybUxp-vjyx.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BybUxp-vjyx.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-BkIGcfvsyx\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-ByeIM9Gvskx\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByeIM9Gvskx.tatsu-column{width: 33.33%;}.tatsu-ByeIM9Gvskx.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_porcentajesCanales__Mesa-de-trabajo-1-copia-7.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-ByeIM9Gvskx.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-ByeIM9Gvskx.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-ByeIM9Gvskx.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByeIM9Gvskx > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByeIM9Gvskx > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByeIM9Gvskx > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByeIM9Gvskx > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByeIM9Gvskx.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByeIM9Gvskx.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByeIM9Gvskx.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-ByW8M9MPj1x\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-HJMUfcMwoye   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>2<\/span><\/span>\n<p><strong>Intranet <\/strong><\/p>\n<p><em>El 65,2% de las empresas<\/em> cuenta con una intranet como herramienta de comunicaci\u00f3n interna. Este espacio puede ser valioso para compartir informaci\u00f3n relevante, fomentar la colaboraci\u00f3n y construir comunidad. Actualmente, muchas organizaciones est\u00e1n migrando a plataformas como Microsoft 365, que permiten combinar funcionalidades est\u00e1ndar con soluciones personalizadas, adem\u00e1s de ofrecer una experiencia cada vez m\u00e1s personalizada para los usuarios y usuarias.<\/p>\n<style>.tatsu-HJMUfcMwoye .tatsu-dropcap span{color: #dbaa00 ;}.tatsu-HJMUfcMwoye{margin: 0 0 0px 0;padding: 0 0 0px 0;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByW8M9MPj1x.tatsu-column{width: 66.67%;}.tatsu-ByW8M9MPj1x.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByW8M9MPj1x > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByW8M9MPj1x > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByW8M9MPj1x > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByW8M9MPj1x > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByW8M9MPj1x.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByW8M9MPj1x.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByW8M9MPj1x.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-Bk7r9Mwo1g\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-column-empty tatsu-one-third tatsu-column-image- tatsu-column-effect-  tatsu-rkxXHcfDsJl\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkxXHcfDsJl.tatsu-column{width: 33.33%;}.tatsu-rkxXHcfDsJl.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2025\/03\/img_porcentajesCanales__Mesa-de-trabajo-1-copia-8.png);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rkxXHcfDsJl.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-rkxXHcfDsJl.tatsu-column{margin: 0px 0px 85px 0px !important;}.tatsu-rkxXHcfDsJl.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkxXHcfDsJl > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkxXHcfDsJl > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkxXHcfDsJl > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkxXHcfDsJl > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkxXHcfDsJl.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkxXHcfDsJl.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkxXHcfDsJl.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image- tatsu-column-effect-  tatsu-HJZ7r9MviJe\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-clearfix tatsu-dropcap-wrap tatsu-r1GQHczwiyl   \" ><span class=\"tatsu-dropcap tatsu-dropcap-letter big\"><span>3<\/span><\/span>\n<p><strong>L\u00edderes y eventos<\/strong><\/p>\n<p>Las figuras de liderazgo y los eventos siguen siendo canales importantes, seg\u00fan <em>el 43,5% de las personas<\/em> que han respondido a la encuesta. Para las organizaciones en transformaci\u00f3n, las personas que lideran son tanto p\u00fablico como canal, ya que su compromiso es clave para movilizar al resto de la empresa. Paralelamente, la comunicaci\u00f3n cara a cara y los eventos presenciales o virtuales pueden fortalecer las relaciones y fomentar el compromiso.<\/p>\n<style>.tatsu-r1GQHczwiyl .tatsu-dropcap span{color: #dbaa00 ;}.tatsu-r1GQHczwiyl{margin: 0 0 0px 0;padding: 0 0 0px 0;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJZ7r9MviJe.tatsu-column{width: 66.67%;}.tatsu-HJZ7r9MviJe.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJZ7r9MviJe > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJZ7r9MviJe > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJZ7r9MviJe > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJZ7r9MviJe > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJZ7r9MviJe.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJZ7r9MviJe.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJZ7r9MviJe.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S17bdZvjJx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S17bdZvjJx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-S17bdZvjJx.tatsu-text-block-wrap{margin: 0px 0px 85px 0px;}<\/style>\n<p>Adem\u00e1s, cabe destacar el creciente uso de comunidades de referentes, un canal que, aunque no aparece de manera significativa en la encuesta, est\u00e1 demostrando su eficacia en muchas organizaciones.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJYDzt6oyl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJYDzt6oyl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2>La comunicaci\u00f3n interna en 2025: tendencias y retos<\/h2>\n<p>La encuesta tambi\u00e9n explor\u00f3 el papel de las agencias de comunicaci\u00f3n en la estrategia de comunicaci\u00f3n interna:<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ry1DhOpjke  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ry1DhOpjke.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;background-color: rgba(219,170,0,0.16);padding: 5px 0px 5px 0px;}.tatsu-ry1DhOpjke.tatsu-text-block-wrap{margin: 0px 0px 10px 0px;}<\/style>\n<h6><strong>Apoyo interno<\/strong><\/h6>\n<p><em>Un 47,8% de las empresas<\/em> gestiona la comunicaci\u00f3n interna \u00edntegramente con recursos propios.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SyLtzKaiJe  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SyLtzKaiJe.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;background-color: rgba(219,170,0,0.16);padding: 5px 0px 5px 0px;}.tatsu-SyLtzKaiJe.tatsu-text-block-wrap{margin: 0px 0px 10px 0px;}<\/style>\n<h6>Colaboraci\u00f3n externa<\/h6>\n<p><em>El 26,1%<\/em> colabora con agencias externas de manera puntual o cuenta con una agencia de confianza.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S1Hhj_Tjkl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S1Hhj_Tjkl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-S1Hhj_Tjkl.tatsu-text-block-wrap{margin: 0px 0px 10px 0px;}<\/style>\n<p>Por otro lado, los aspectos m\u00e1s valorados en una agencia de comunicaci\u00f3n son:<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJeGMY6jkl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJeGMY6jkl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;background-color: rgba(219,170,0,0.16);padding: 5px 0px 5px 0px;}.tatsu-rJeGMY6jkl.tatsu-text-block-wrap{margin: 0px 0px 10px 0px;}<\/style>\n<h6>Aportaci\u00f3n de valor, visi\u00f3n externa y know-how<\/h6>\n<p><em>Un 69,9%<\/em> de las personas encuestadas valora la capacidad de la agencia para aportar valor, ofrecer una visi\u00f3n externa y compartir su conocimiento especializado.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1oifFTjJg  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1oifFTjJg.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;background-color: rgba(219,170,0,0.16);padding: 5px 0px 5px 0px;}.tatsu-r1oifFTjJg.tatsu-text-block-wrap{margin: 0px 0px 10px 0px;}<\/style>\n<h6>Acompa\u00f1amiento continuo<\/h6>\n<p><em>El 56,5%<\/em> destaca la importancia del acompa\u00f1amiento continuo, especialmente en empresas que atraviesan procesos de transformaci\u00f3n complejos.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Sk96GKpiJl  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Sk96GKpiJl.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;background-color: rgba(219,170,0,0.16);padding: 5px 0px 5px 0px;}.tatsu-Sk96GKpiJl.tatsu-text-block-wrap{margin: 0px 0px 85px 0px;}<\/style>\n<h6>Asesoramiento en la estrategia global<\/h6>\n<p><em>El 43,5%<\/em> valora el asesoramiento en la estrategia global de comunicaci\u00f3n.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkIMXFasye  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkIMXFasye.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>En resumen, <strong>la comunicaci\u00f3n interna en 2025<\/strong> estar\u00e1 marcada por la innovaci\u00f3n, la personalizaci\u00f3n y un enfoque centrado en el talento. Las empresas que inviertan en estas tendencias y las integren en su cultura no solo sobrevivir\u00e1n a los desaf\u00edos de la transformaci\u00f3n, sino que prosperar\u00e1n en la era de la innovaci\u00f3n y la colaboraci\u00f3n.<\/p>\n<p>Si tienes dudas, cont\u00e1ctanos. Nos encantar\u00e1 compartir contigo nuestras experiencias y acompa\u00f1arte en el camino.<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-divider-wrap  tatsu-Bk2Ul6kpj   \"  ><style>.tatsu-Bk2Ul6kpj .tatsu-divider{height: 1px;width: 100%;background: #efefef;}.tatsu-Bk2Ul6kpj.tatsu-divider-wrap{text-align: left;}<\/style><hr class=\"tatsu-divider\"\/><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-SkUZdlOii   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"mailto:mostaza@mostazacomunicacion.com\" style= \"\"  aria-label=\"Contacta con nosotros\" data-gdpr-atts={} >Contacta con nosotros<\/a><style>.tatsu-SkUZdlOii .tatsu-button{background-color: #dbaa00;color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1mngldio.tatsu-column{width: 100%;}.tatsu-S1mngldio.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1mngldio > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1mngldio > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1mngldio > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1mngldio > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1mngldio.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1mngldio.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1mngldio.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-HybQ2lxdoj .tatsu-section-pad{padding: 0px 0px 34px 0px;}.tatsu-HybQ2lxdoj .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-HybQ2lxdoj > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HybQ2lxdoj > .tatsu-top-divider{z-index: 9999;}.tatsu-HybQ2lxdoj .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace unos a\u00f1os, en Mostaza Comunicaci\u00f3n nos gusta reflexionar sobre las tendencias en comunicaci\u00f3n interna que pueden tener mayor impacto durante el a\u00f1o que empieza, poniendo foco en la comunicaci\u00f3n para la transformaci\u00f3n. <\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/la-comunicacion-interna-en-2025-tendencias-y-retos\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":12802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,46,166,205,149,233,65,184],"tags":[],"class_list":["post-12739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency","category-business","category-comunicacion","category-comunicacion-interna","category-cultura-de-empresa","category-exito-empresarial-2","category-reflexiones","category-transformacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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