{"id":4372,"date":"2016-06-17T11:43:51","date_gmt":"2016-06-17T10:43:51","guid":{"rendered":"http:\/\/mostazacomunicacion.com\/?p=4372"},"modified":"2022-01-25T12:23:44","modified_gmt":"2022-01-25T10:23:44","slug":"transmedia-y-que-mas-parte-1","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/transmedia-y-que-mas-parte-1\/","title":{"rendered":"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1)"},"content":{"rendered":"<div  class=\"tatsu-guoeljgj9ic9u8oy tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-guoeljgjb5g21mk\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-guoeljgjcu2sckhu\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-guoeljgje7a1weif  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-guoeljgje7a1weif.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>De tanto usar la palabra Transmedia y usarla mal &#8211; es una estrategia, no un objetivo -, parece que est\u00e1 perdiendo el <em>punch<\/em> o fuerza, pero s\u00f3lo la palabra, afortunadamente. Como estrategia, el concepto no hace m\u00e1s que evolucionar y sofisticarse. No podr\u00eda ser de otra manera. Llevamos m\u00e1s de 1.000 a\u00f1os de experiencia en transmedia. &nbsp;<strong>Una estrategia que se demuestra cada d\u00eda m\u00e1s \u00fatil gracias a la proliferaci\u00f3n de medios y dispositivos de comunicaci\u00f3n al alcance de la pr\u00e1ctica totalidad del planeta. &nbsp;<\/strong><\/p>\n<p>Los que rondamos la cuarentena de a\u00f1os entendemos instintivamente qu\u00e9 es una estrategia transmedia. Hollywood nos ha educado desde peque\u00f1os. Recordamos con una sonrisa tierna nuestras espadas l\u00e1ser de pl\u00e1stico verde o rojo \u2013 sintiendo los colores del lado de la Fuerza- o nuestro primer <em>Ringtone<\/em> \u201cTel\u00e9fono Mi Casa\u201d de E.T. Le\u00edmos todos los libros del Hobbit, El Se\u00f1or de los Anillos y el Simarili\u00f3n, &nbsp;o asistimos fascinados y disfrazados a las Convenciones anuales de Trekkies&nbsp; (Star Trek).<\/p>\n<p>\u00bfQu\u00e9 est\u00e1bamos haciendo? Cuando la familia nos regalaba una reproducci\u00f3n a escala 1:100 de la nave Enterprise, o cuando nos enfund\u00e1bamos el traje de Chewaka o coleccion\u00e1bamos los cromos de El Se\u00f1or de los Anillos, para el descanso de nuestros padres parec\u00eda que brinc\u00e1bamos alejados de la sobremesa familiar. Pero estaba ocurriendo algo mucho m\u00e1s complejo. Nuestros <em>recreos<\/em> beb\u00edan de las historias que conoc\u00edamos de las sagas de aventuras, multiplic\u00e1ndose y enriqueci\u00e9ndose gracias a nuestras din\u00e1micas de juego. Hac\u00edamos nuestras las historias. Las asimil\u00e1bamos, entend\u00edamos su contenido y lo aument\u00e1bamos. Replic\u00e1bamos patrones y conductas de nuestros personajes favoritos y, de postre, marcas como Playmates Toy o Mattel entraban en casa.<\/p>\n<p>Ocurr\u00eda tambi\u00e9n que nos enganch\u00e1bamos. Vimos la primera pel\u00edcula de Star Wars. Le\u00edmos el c\u00f3mic. Coleccionamos los cromos. Reconoc\u00edamos la banda sonora. Y volv\u00edamos a la segunda pel\u00edcula. Y a la tercera. Y a la cuarta. Y a la quinta. Y la sexta. Cumplidos los cuarenta, hace pocos meses pagu\u00e9 para ver la s\u00e9ptima. \u00bfQu\u00e9 tienen estas pel\u00edculas? \u00bfAcaso son muy buenas? \u00bfEst\u00e1n tan bien interpretadas tanto la primera como la \u00faltima? \u00bfRepresentan lo mejor del g\u00e9nero de Ciencia Ficci\u00f3n hoy por hoy, del arte cinematogr\u00e1fico? No, no y no. F\u00edlmicamente hablando, los acad\u00e9micos valoran mucho m\u00e1s otras pel\u00edculas como \u201cAlien\u201d, \u201cBlade Runner\u201d, \u201cDune\u201d o \u201cThe Martian\u201d. &nbsp;<strong>La diferencia, como ya sab\u00e9is, est\u00e1 en la diversificaci\u00f3n de contenidos aut\u00f3nomos que entretejen una misma historia.<\/strong> La archimencionada transmedia. Con ese truco antiguo, conquistaron nuestra imaginaci\u00f3n, y seguimos interesados.<\/p>\n<p>Puede ser que no te des por aludido o aludida. &nbsp;Que nunca hayas encontrado tiempo para perder leyendo el Hobbit.&nbsp; Pero si tienes m\u00e1s de treinta a\u00f1os, seguramente no tuviste otra opci\u00f3n que ver los Diez Mandamientos en el \u00fanico canal de TV que compart\u00edamos en los a\u00f1os 70 y 80.&nbsp; Tal vez te consideres menos <em>mainstream<\/em> y menos vintage, y a ti lo que te va es la cultura. Tal vez has visitado la Capilla Sixtina &#8211; o la Sagrada Familia entre semana, <em>supercool<\/em>!-. &nbsp;Puede que tampoco te interesen ni Roma ni Barcelona. &nbsp;Pero para ti Pap\u00e1 Noel viste de rojo (gracias a Coca-cola y su transmedia)1 o tienes una Biblia en casa o la tuviste. &nbsp;Una inmensa mayor\u00eda de los espa\u00f1oles celebramos las Navidades delante de un Pesebre y llevamos a nuestros hijos a la cabalgata de los Reyes Magos. \u00bfTe suena?<strong> Una historia. Muchos personajes.&nbsp; Muchos formatos. Muchos canales.&nbsp; Un mismo mensaje. Ahora entendemos de qu\u00e9 hablamos cuando hablamos de transmedia.<\/strong><\/p>\n<p>\u00bfPretendemos que las empresas imiten a los maestros del Storytelling; A la iglesia cat\u00f3lica? Si. Y que lo hagan usando una estrategia transmedia. \u00bfC\u00f3mo puede beneficiar a una empresa el transmedia y porqu\u00e9? (Pr\u00f3ximamente parte 2).<\/p>\n<p>J\u00falia Canosa<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-guoeljgjcu2sckhu.tatsu-column{width: 100%;}.tatsu-guoeljgjcu2sckhu.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-guoeljgjcu2sckhu > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-guoeljgjcu2sckhu > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-guoeljgjcu2sckhu > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-guoeljgjcu2sckhu > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-guoeljgj9ic9u8oy .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-guoeljgj9ic9u8oy > .tatsu-bottom-divider{z-index: 9999;}.tatsu-guoeljgj9ic9u8oy > .tatsu-top-divider{z-index: 9999;}.tatsu-guoeljgj9ic9u8oy .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/transmedia-y-que-mas-parte-1\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":4373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1) - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Te contamos por qu\u00e9 es tan importante el transmedia y c\u00f3mo usarlo en tu estrategia de comunicaci\u00f3n interna\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1) - Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Te contamos por qu\u00e9 es tan importante el transmedia y c\u00f3mo usarlo en tu estrategia de comunicaci\u00f3n interna\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciamostazacomunicacion\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-17T10:43:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T10:23:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2016\/06\/transmedia_432581770.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mostazaNewAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mostaza\" \/>\n<meta name=\"twitter:site\" content=\"@mostaza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/\"},\"author\":{\"name\":\"mostazaNewAdmin\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/person\\\/6a952b6f27f18f9607ede38d0618d43a\"},\"headline\":\"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1)\",\"datePublished\":\"2016-06-17T10:43:51+00:00\",\"dateModified\":\"2022-01-25T10:23:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/\"},\"wordCount\":1218,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/transmedia_432581770.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/\",\"name\":\"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1) - Mostaza Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/transmedia_432581770.jpg\",\"datePublished\":\"2016-06-17T10:43:51+00:00\",\"dateModified\":\"2022-01-25T10:23:44+00:00\",\"description\":\"Te contamos por qu\u00e9 es tan importante el transmedia y c\u00f3mo usarlo en tu estrategia de comunicaci\u00f3n interna\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/transmedia_432581770.jpg\",\"contentUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/transmedia_432581770.jpg\",\"width\":1400,\"height\":742},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/transmedia-y-que-mas-parte-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#website\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/\",\"name\":\"Mostaza Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n interna en Barcelona. Movilizamos a las personas para acelerar los procesos de transformaci\u00f3n mejorando la experiencia de cliente. Somos la agencia de comunicaci\u00f3n de referencia cuando una empresa se encuentra en proceso de transformaci\u00f3n.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mostazacomunicacion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\",\"name\":\"Mostaza Comunicacion\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/mostaza_c2001.png\",\"contentUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/mostaza_c2001.png\",\"width\":200,\"height\":47,\"caption\":\"Mostaza Comunicacion\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agenciamostazacomunicacion\\\/\",\"https:\\\/\\\/x.com\\\/mostaza\",\"https:\\\/\\\/www.instagram.com\\\/mostazac\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mostaza-comunicaci-n\\\/\",\"https:\\\/\\\/www.pinterest.es\\\/mostazac\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/person\\\/6a952b6f27f18f9607ede38d0618d43a\",\"name\":\"mostazaNewAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g\",\"caption\":\"mostazaNewAdmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1) - Mostaza Comunicaci\u00f3n","description":"Te contamos por qu\u00e9 es tan importante el transmedia y c\u00f3mo usarlo en tu estrategia de comunicaci\u00f3n interna","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/","og_locale":"en_US","og_type":"article","og_title":"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1) - Mostaza Comunicaci\u00f3n","og_description":"Te contamos por qu\u00e9 es tan importante el transmedia y c\u00f3mo usarlo en tu estrategia de comunicaci\u00f3n interna","og_url":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/","og_site_name":"Mostaza Comunicaci\u00f3n","article_publisher":"https:\/\/www.facebook.com\/agenciamostazacomunicacion\/","article_published_time":"2016-06-17T10:43:51+00:00","article_modified_time":"2022-01-25T10:23:44+00:00","og_image":[{"width":1400,"height":742,"url":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2016\/06\/transmedia_432581770.jpg","type":"image\/jpeg"}],"author":"mostazaNewAdmin","twitter_card":"summary_large_image","twitter_creator":"@mostaza","twitter_site":"@mostaza","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#article","isPartOf":{"@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/"},"author":{"name":"mostazaNewAdmin","@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/person\/6a952b6f27f18f9607ede38d0618d43a"},"headline":"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1)","datePublished":"2016-06-17T10:43:51+00:00","dateModified":"2022-01-25T10:23:44+00:00","mainEntityOfPage":{"@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/"},"wordCount":1218,"commentCount":0,"publisher":{"@id":"https:\/\/mostazacomunicacion.com\/#organization"},"image":{"@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#primaryimage"},"thumbnailUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2016\/06\/transmedia_432581770.jpg","articleSection":["Sin categor\u00eda"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/","url":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/","name":"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1) - Mostaza Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/mostazacomunicacion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#primaryimage"},"image":{"@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#primaryimage"},"thumbnailUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2016\/06\/transmedia_432581770.jpg","datePublished":"2016-06-17T10:43:51+00:00","dateModified":"2022-01-25T10:23:44+00:00","description":"Te contamos por qu\u00e9 es tan importante el transmedia y c\u00f3mo usarlo en tu estrategia de comunicaci\u00f3n interna","breadcrumb":{"@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#primaryimage","url":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2016\/06\/transmedia_432581770.jpg","contentUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2016\/06\/transmedia_432581770.jpg","width":1400,"height":742},{"@type":"BreadcrumbList","@id":"https:\/\/mostazacomunicacion.com\/transmedia-y-que-mas-parte-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mostazacomunicacion.com\/en\/"},{"@type":"ListItem","position":2,"name":"Transmedia, \u00bfY qu\u00e9 m\u00e1s? (parte 1)"}]},{"@type":"WebSite","@id":"https:\/\/mostazacomunicacion.com\/#website","url":"https:\/\/mostazacomunicacion.com\/","name":"Mostaza Comunicaci\u00f3n","description":"Agencia de Comunicaci\u00f3n interna en Barcelona. Movilizamos a las personas para acelerar los procesos de transformaci\u00f3n mejorando la experiencia de cliente. Somos la agencia de comunicaci\u00f3n de referencia cuando una empresa se encuentra en proceso de transformaci\u00f3n.","publisher":{"@id":"https:\/\/mostazacomunicacion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mostazacomunicacion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mostazacomunicacion.com\/#organization","name":"Mostaza Comunicacion","url":"https:\/\/mostazacomunicacion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/logo\/image\/","url":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2015\/04\/mostaza_c2001.png","contentUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2015\/04\/mostaza_c2001.png","width":200,"height":47,"caption":"Mostaza Comunicacion"},"image":{"@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenciamostazacomunicacion\/","https:\/\/x.com\/mostaza","https:\/\/www.instagram.com\/mostazac\/","https:\/\/www.linkedin.com\/company\/mostaza-comunicaci-n\/","https:\/\/www.pinterest.es\/mostazac\/"]},{"@type":"Person","@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/person\/6a952b6f27f18f9607ede38d0618d43a","name":"mostazaNewAdmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g","caption":"mostazaNewAdmin"}}]}},"_links":{"self":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/4372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=4372"}],"version-history":[{"count":10,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/4372\/revisions"}],"predecessor-version":[{"id":9153,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/4372\/revisions\/9153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/media\/4373"}],"wp:attachment":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=4372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/categories?post=4372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/tags?post=4372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}