{"id":4388,"date":"2016-07-05T16:25:37","date_gmt":"2016-07-05T15:25:37","guid":{"rendered":"http:\/\/mostazacomunicacion.com\/?p=4388"},"modified":"2016-07-06T12:24:04","modified_gmt":"2016-07-06T11:24:04","slug":"dos-de-dos","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/dos-de-dos\/","title":{"rendered":"Dos de dos."},"content":{"rendered":"<p>La semana pasada se celebr\u00f3 en Madrid la entrega de los Premios DEC que organiza desde hace tres a\u00f1os la Asociaci\u00f3n para el Desarrollo de la Experiencia al Cliente. <strong>Mostaza Comunicaci\u00f3n<\/strong> se presentaba con dos proyectos en los que ha trabajado estrechamente con la consultor\u00eda <strong>Nexe the Way of Change<\/strong>. Ambas iniciativas quedaron finalistas. Dos de dos.<\/p>\n<p>Los proyectos presentados fueron \u201cPiensa en Rojo\u201d de <strong>Media Markt <\/strong>y \u201cEstar donde est\u00e9s\u201d de <strong>Banco de Sabadell<\/strong>. Ambos estuvieron a un paso de llevarse el premio a la mejor iniciativa de movilizaci\u00f3n de empleados. Dos de dos.<\/p>\n<p>El Proyecto \u2018<strong>Piensa en Rojo\u2019<\/strong>, de Media Markt ten\u00eda como misi\u00f3n orientar a toda la organizaci\u00f3n a conseguir una mejor experiencia de sus clientes. En otras palabras, se buscaba incrementar el Net Promoter Score (NPS) y satisfacer as\u00ed las necesidades de los clientes m\u00e1s demandantes. Fue tal el \u00e9xito del proyecto que Media Markt logr\u00f3 incrementar su NPS en m\u00e1s de 30 puntos. El medio: una campa\u00f1a de comunicaci\u00f3n interna donde se combina el humor y las nuevas tecnolog\u00edas.<\/p>\n<p>Mejorar la experiencia de sus clientes es tambi\u00e9n el objetivo que persigue el Banco Sabadell con el proyecto &#8216;<strong>Estar donde est\u00e9s&#8217;<\/strong>. Un proyecto de transformaci\u00f3n que implica un cambio en la manera de trabajar y de entender la relaci\u00f3n del cliente con el Banco. Para ello, es imprescindible involucrar a todos los empleados de la empresa para que \u00e9stos formen parte activa del cambio y conseguir as\u00ed la meta final: ser l\u00edderes en Experiencia de Cliente en el sector. El medio: una campa\u00f1a de comunicaci\u00f3n interna vertebrada y difundida\u00a0 alrededor de los propios empleados.<\/p>\n<p>Dos grandes proyectos. Y dos grandes clientes. Dos de Dos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada se celebr\u00f3 en Madrid la entrega de los Premios DEC que organiza desde hace tres a\u00f1os la Asociaci\u00f3n para el Desarrollo de la Experiencia al Cliente. Mostaza [&hellip;]<\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/dos-de-dos\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":4389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[105,106,104],"class_list":["post-4388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-comunicacion-interna","tag-movilizacion","tag-premios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dos de dos. - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mostazacomunicacion.com\/dos-de-dos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos de dos. - Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La semana pasada se celebr\u00f3 en Madrid la entrega de los Premios DEC que organiza desde hace tres a\u00f1os la Asociaci\u00f3n para el Desarrollo de la Experiencia al Cliente. 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