{"id":5051,"date":"2017-06-15T13:40:26","date_gmt":"2017-06-15T11:40:26","guid":{"rendered":"http:\/\/mostazacomunicacion.com\/?p=5051"},"modified":"2021-09-10T09:38:53","modified_gmt":"2021-09-10T07:38:53","slug":"el-storytelling-no-nacio-ayer","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/el-storytelling-no-nacio-ayer\/","title":{"rendered":"El storytelling no naci\u00f3 ayer"},"content":{"rendered":"

A Hildegard von Bingen sus padres la regalaron a la iglesia como diezmo cuando ten\u00eda ocho a\u00f1os \u2013cosas que pasan cuando eres la benjamina de diez hermanos y en casa son heavy users<\/em> de los sacramentos-. As\u00ed tuvo m\u00e1s libertad que si le hubieran organizado un matrimonio de conveniencia: en el siglo XII las mujeres ten\u00edan tantos derechos como los tapices o los clavicordios.<\/strong><\/p>\n

Pero, \u00bfqui\u00e9n dijo miedo<\/strong>? Cuando cumpli\u00f3 los 40 se hizo p\u00fablica la Hildegard visionaria y sus profec\u00edas estremecieron a la sociedad de la \u00e9poca. Otra en su lugar hubiera acabado en la hoguera, sin embargo ella sintoniz\u00f3 el signo de los tiempos y se envolvi\u00f3 con el manto de la obediencia: yo solo escribo y dibujo lo que me dicta Dios, soy su humilde sierva. La m\u00edstica Hildegard sab\u00eda modular el mensaje para conectar con el mundo que la rodeaba a trav\u00e9s de las emociones.<\/p>\n

No, el storytelling<\/em> <\/strong>no naci\u00f3 ayer. Tampoco en la Baja Edad Media, sino hace miles de a\u00f1os. Fue en la \u00e9poca de las cavernas, cuando las mujeres recolectoras y cuidadoras dibujaban bisontes para explicar a sus cachorros que los hombres cazadores se hab\u00edan ido por ah\u00ed a por algo para la cena.<\/p>\n

– Pedrito, c\u00f3mete el mamut, que tiene muchas vitaminas.<\/p>\n

– \u00bfVitaqu\u00e9? Bah, soy vegetariano y solo tomo bayas.<\/p>\n

– Pues es una pena porque as\u00ed no podr\u00e1s trotar por las praderas, ni levantar una triste lanza de s\u00edlex.<\/p>\n

– \u00bfEn serio?<\/p>\n

– Mira, te voy a contar c\u00f3mo cazaron los muchachos el almuerzo del domingo.<\/p>\n

– Vale, pero con dibujos, \u00bfeh?<\/p>\n

Cuando mis hijas eran peque\u00f1as rend\u00edamos homenaje a este storytelling<\/strong> <\/em>dom\u00e9stico casi a diario. Ahora que son adolescentes, lo hemos evolucionado a storydoing<\/em><\/strong> para intentar involucrarlas en las actividades familiares.<\/p>\n

El storytelling <\/em>forma parte de nuestra naturaleza<\/strong>. Surgi\u00f3 en la primera reuni\u00f3n alrededor de la hoguera, cuando aquel primer humano quiso liderar la tribu: sedujo a sus oyentes con un relato hechizante y, sin saberlo, invent\u00f3 el sentimiento de pertenencia. Luego le tomar\u00edan el relevo trovadores y juglares, dramaturgos y comedi\u00f3grafos, oradores y charlatanes, guionistas y publicistas. As\u00ed hasta hoy, porque lo que capta nuestra atenci\u00f3n, nos conmueve y nos mueve es la emoci\u00f3n<\/strong>. Desde siempre.<\/p>\n

 <\/p>\n

Helena Sanz<\/p>\n

Piensa y escribe en Mostaza<\/p>\n","protected":false},"excerpt":{"rendered":"

A Hildegard von Bingen sus padres la regalaron a la iglesia como diezmo cuando ten\u00eda ocho a\u00f1os \u2013cosas que pasan cuando eres la benjamina de diez hermanos y en casa […]<\/p>\n

Read More<\/a><\/p>","protected":false},"author":1,"featured_media":5052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[64,65],"tags":[130],"class_list":["post-5051","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-mostacitas","category-reflexiones","tag-comunicacion-storytelling-contenidos-emociones","post_format-post-format-image"],"yoast_head":"\nEl storytelling no naci\u00f3 ayer - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El storytelling no naci\u00f3 ayer - Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"A Hildegard von Bingen sus padres la regalaron a la iglesia como diezmo cuando ten\u00eda ocho a\u00f1os \u2013cosas que pasan cuando eres la benjamina de diez hermanos y en casa […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mostazacomunicacion.com\/el-storytelling-no-nacio-ayer\/\" \/>\n<meta property=\"og:site_name\" content=\"Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciamostazacomunicacion\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T11:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-10T07:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2017\/06\/rupestre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mostazaNewAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mostaza\" \/>\n<meta name=\"twitter:site\" content=\"@mostaza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/\"},\"author\":{\"name\":\"mostazaNewAdmin\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/person\\\/6a952b6f27f18f9607ede38d0618d43a\"},\"headline\":\"El storytelling no naci\u00f3 ayer\",\"datePublished\":\"2017-06-15T11:40:26+00:00\",\"dateModified\":\"2021-09-10T07:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/\"},\"wordCount\":405,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/rupestre.jpg\",\"keywords\":[\"#comunicacion #Storytelling #contenidos #emociones\"],\"articleSection\":[\"Mostacitas\",\"Reflexiones\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/el-storytelling-no-nacio-ayer\\\/\",\"name\":\"El storytelling no naci\u00f3 ayer - 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