{"id":6592,"date":"2020-04-28T15:53:18","date_gmt":"2020-04-28T13:53:18","guid":{"rendered":"http:\/\/mostazacomunicacion.com\/?p=6592"},"modified":"2020-04-30T13:26:17","modified_gmt":"2020-04-30T11:26:17","slug":"comunicando-la-nueva-normalidad","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/comunicando-la-nueva-normalidad\/","title":{"rendered":"Comunicando la nueva normalidad"},"content":{"rendered":"<div  class=\"tatsu-ge9t5fp13w16n6bx tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ge9t5fp16kywuup\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ge9t5fp192gbcv8j\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ge9t5fp1bbadw3x7  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ge9t5fp1bbadw3x7.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><\/p>\n\n\n<\/p>\n<p>Despu\u00e9s de m\u00e1s de 40 d\u00edas de confinamiento, nuestras miradas est\u00e1n puestas en los tentativos planes de recuperaci\u00f3n de la normalidad. Alemania y Austria han empezado a rebajar las medidas de desconfinamiento y a abrir comercios, Italia ha puesto tambi\u00e9n fecha a la reapertura de tiendas, el 18 de mayo, y de restaurantes, el 1 de junio. En Espa\u00f1a no hay a\u00fan una fecha establecida, pero todo apunta que en las pr\u00f3ximas semanas se ir\u00e1n tomando tambi\u00e9n decisiones en la misma l\u00ednea.<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p>Estos planes ponen fecha, o al menos umbral temporal, a la cuenta atr\u00e1s para muchos negocios de retail que se vieron obligados a cerrar hace m\u00e1s de 2 meses y, en muchos casos, a enviar a sus empleados a casa. Se hace necesario dise\u00f1ar un plan de vuelta con el foco puesto en los equipos y los clientes. Y una de las claves que marcar\u00e1n el \u00e9xito del mismo va a ser, sin duda, la comunicaci\u00f3n.<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p>\u00bfC\u00f3mo vamos a ser capaces de trasladar, en primer lugar, la seguridad necesaria a nuestros clientes, para que vuelvan a visitar nuestras tiendas o restaurantes? \u00bfC\u00f3mo vamos preparar a nuestros equipos para afrontar esta nueva normalidad que les espera cuando lleguen a sus puestos de trabajo? \u00bfC\u00f3mo vamos a conseguir la involucraci\u00f3n y compromiso de colaboradores y clientes?<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p>Dise\u00f1ando un plan de movilizaci\u00f3n que vaya m\u00e1s all\u00e1 de lo racional, que tenga como eje central la parte emocional, con un<strong> relato que emocione y genere ilusi\u00f3n y ganas de volver,<\/strong> <strong>tanto al equipo como al cliente<\/strong>. Transmitir seguridad es importante, pero no suficiente.<\/p>\n<p>\n\n\n<p><\/p>\n\n\n<\/p>\n<p>Estos son algunos de los aspectos que debemos tener en cuenta en el dise\u00f1o de este plan de movilizaci\u00f3n para la vuelta a la nueva normalidad.\u00a0<\/p>\n<p>\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ge9t5fp192gbcv8j.tatsu-column{width: 100%;}.tatsu-ge9t5fp192gbcv8j.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ge9t5fp192gbcv8j > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ge9t5fp192gbcv8j > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ge9t5fp192gbcv8j > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ge9t5fp192gbcv8j > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-reg-cols  tatsu-clearfix tatsu-A2U3AtIB8k\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-nW_KBSabi\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-external-image tatsu-1J-SnVCDb  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"http:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2020\/04\/Icon_NewNormal_1-1.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-1J-SnVCDb .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-1J-SnVCDb.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-nW_KBSabi.tatsu-column{width: 20%;}.tatsu-nW_KBSabi.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-nW_KBSabi > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-nW_KBSabi > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-nW_KBSabi > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-nW_KBSabi > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-nW_KBSabi.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-nW_KBSabi.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-nW_KBSabi.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-XHUNatr6br\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-mwx1ZhUYF  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-mwx1ZhUYF.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Las acciones que pongamos en marcha deben ser <strong>coherentes y consistentes con el prop\u00f3sito<\/strong> y la raz\u00f3n de ser de nuestra compa\u00f1\u00eda. Lo que decimos debe estar 100% alineado con lo que hacemos. Lo que hagamos ahora ser\u00e1 tenido en cuenta.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-XHUNatr6br.tatsu-column{width: 80%;}.tatsu-XHUNatr6br.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-XHUNatr6br > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-XHUNatr6br > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-XHUNatr6br > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-XHUNatr6br > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-XHUNatr6br.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-XHUNatr6br.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-XHUNatr6br.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-reg-cols  tatsu-clearfix tatsu-m9KHZcKTT\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-NkQixjMgpa\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-external-image tatsu-kSm3HtHvil  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"http:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2020\/04\/Icon_NewNormal_2.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-kSm3HtHvil .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-kSm3HtHvil.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-NkQixjMgpa.tatsu-column{width: 20%;}.tatsu-NkQixjMgpa.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-NkQixjMgpa > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-NkQixjMgpa > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-NkQixjMgpa > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-NkQixjMgpa > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-NkQixjMgpa.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-NkQixjMgpa.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-NkQixjMgpa.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-JW_546PmTv\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-w-DiHDPiED  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-w-DiHDPiED.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Hay que <strong>dise\u00f1ar acciones que integren y generen sentimiento de pertenencia<\/strong> en todos los colectivos de la organizaci\u00f3n, acompa\u00f1\u00e1ndolos en todo momento, potenciando la participaci\u00f3n, flexibilizando los horarios para aquellos que tienen ni\u00f1os en casa, apoy\u00e1ndoles en la gesti\u00f3n emocional, celebrando los logros que vayamos consiguiendo.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-JW_546PmTv.tatsu-column{width: 80%;}.tatsu-JW_546PmTv.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-JW_546PmTv > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-JW_546PmTv > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-JW_546PmTv > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-JW_546PmTv > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-JW_546PmTv.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-JW_546PmTv.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-JW_546PmTv.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-FUmwYIYke\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-PNm3q2aoXg\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-external-image tatsu-p_HsYQVPdp  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"http:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2020\/04\/Icon_NewNormal_3.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-p_HsYQVPdp .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-p_HsYQVPdp.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-PNm3q2aoXg.tatsu-column{width: 20%;}.tatsu-PNm3q2aoXg.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-PNm3q2aoXg > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-PNm3q2aoXg > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-PNm3q2aoXg > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-PNm3q2aoXg > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-PNm3q2aoXg.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-PNm3q2aoXg.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-PNm3q2aoXg.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-q4JSgtZQqQ\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-mQkeydQmR8  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-mQkeydQmR8.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>El cliente debe <strong>conocer todo lo que estamos haciendo para facilitar esta vuelta a la normalidad<\/strong>, no solo las medidas de seguridad que estamos tomando en los puntos de venta, sino tambi\u00e9n las mejoras que hemos introducido o los nuevos procesos que hemos desarrollado para facilitar el proceso de compra y la entrega de nuestros productos o servicios, el valor a\u00f1adido que obtendr\u00e1 cuando venga a visitarnos, etc.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-q4JSgtZQqQ.tatsu-column{width: 80%;}.tatsu-q4JSgtZQqQ.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-q4JSgtZQqQ > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-q4JSgtZQqQ > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-q4JSgtZQqQ > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-q4JSgtZQqQ > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-q4JSgtZQqQ.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-q4JSgtZQqQ.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-q4JSgtZQqQ.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-14gzEmEfI\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-align-top tatsu-column-image-none tatsu-column-effect-none  tatsu-wsfUHaR43M\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-external-image tatsu-ODM1u9r5Fr  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"http:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2020\/04\/Icon_NewNormal_4.jpg\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-ODM1u9r5Fr .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-ODM1u9r5Fr.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-wsfUHaR43M.tatsu-column{width: 20%;}.tatsu-wsfUHaR43M.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-wsfUHaR43M > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-wsfUHaR43M > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wsfUHaR43M > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-wsfUHaR43M > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-wsfUHaR43M.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-wsfUHaR43M.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-wsfUHaR43M.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-dSMTK4POYw\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-YXyiEQ75ky  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-YXyiEQ75ky.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Hay que pensar <strong>acciones espec\u00edficas para los l\u00edderes y mandos intermedios<\/strong> y dotarles de herramientas para que puedan trasladar los mensajes clave a sus equipos. De ellos depender\u00e1 en gran medida el \u00e9xito del plan.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-dSMTK4POYw.tatsu-column{width: 80%;}.tatsu-dSMTK4POYw.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-dSMTK4POYw > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-dSMTK4POYw > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-dSMTK4POYw > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-dSMTK4POYw > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-dSMTK4POYw.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-dSMTK4POYw.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-dSMTK4POYw.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-2pQsLyGHi\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-KGVJ1N0ulX\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-_YVhK9iRUW  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-_YVhK9iRUW.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><\/p>\n\n\n<\/p>\n<p>Es el momento de repensar muchas cosas, de innovar, de transgredir, de poner en marcha nuevas iniciativas, de aprender cosas nuevas, de transformar y transformarnos, y los que nos dedicamos a comunicar debemos estar al lado del negocio para dar velocidad y agilidad a esta transformaci\u00f3n, para movilizar a equipos y clientes y conseguir que lo que hemos imaginado realmente suceda.<\/p>\n<p>\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-KGVJ1N0ulX.tatsu-column{width: 100%;}.tatsu-KGVJ1N0ulX.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-KGVJ1N0ulX > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-KGVJ1N0ulX > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-KGVJ1N0ulX > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-KGVJ1N0ulX > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ge9t5fp13w16n6bx .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-ge9t5fp13w16n6bx > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ge9t5fp13w16n6bx > .tatsu-top-divider{z-index: 9999;}.tatsu-ge9t5fp13w16n6bx .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1ando un plan de movilizaci\u00f3n que vaya m\u00e1s all\u00e1 de lo racional, que tenga como eje central la parte emocional, con un relato que emocione y genere ilusi\u00f3n y ganas de volver, tanto al equipo como al cliente. Transmitir seguridad es importante, pero no suficiente.<\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/comunicando-la-nueva-normalidad\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":6597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,149,146,148,159],"tags":[],"class_list":["post-6592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19","category-cultura-de-empresa","category-incertidumbre","category-movilizacion","category-new-normal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicando la nueva normalidad - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Dise\u00f1ando un plan de movilizaci\u00f3n que vaya m\u00e1s all\u00e1 de lo racional, que tenga como eje central la parte emocional, con un relato que emocione y genere ilusi\u00f3n y ganas de volver, tanto al equipo como al cliente. 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