{"id":7532,"date":"2021-03-03T10:41:00","date_gmt":"2021-03-03T08:41:00","guid":{"rendered":"https:\/\/mostazacomunicacion.com\/?p=7532"},"modified":"2022-01-25T11:26:45","modified_gmt":"2022-01-25T09:26:45","slug":"la-transformacion-empieza-por-como-se-cuenta","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/la-transformacion-empieza-por-como-se-cuenta\/","title":{"rendered":"La transformaci\u00f3n empieza por c\u00f3mo se cuenta"},"content":{"rendered":"<div  class=\"tatsu-go6sr5y8hh85nbne tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-go6sr5y8k4z6nit\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-go6sr5y8mk657op5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-go6sr5y8ot8rq5iq  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-go6sr5y8ot8rq5iq.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-animated-heading-wrap anime_split_letter  tatsu-Bywg-r6aK   \"  data-anime-type=\"anime_split_letter\" data-anime-duration=\"20\" ><h4 class=\"tatsu-animated-heading-inner\">La importancia del relato para impulsar el cambio en tu organizaci\u00f3n<\/h4><style>.tatsu-Bywg-r6aK.tatsu-animated-heading-wrap{text-align: left;}.tatsu-Bywg-r6aK .tatsu-animated-heading-inner{color: #888888 ;}.tatsu-Bywg-r6aK .tatsu-animated-heading-line{background: #dbaa00;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-go6sr5y8mk657op5.tatsu-column{width: 100%;}.tatsu-go6sr5y8mk657op5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-go6sr5y8mk657op5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-go6sr5y8mk657op5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-go6sr5y8mk657op5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-go6sr5y8mk657op5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-go6sr5y8hh85nbne .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-go6sr5y8hh85nbne > .tatsu-bottom-divider{z-index: 9999;}.tatsu-go6sr5y8hh85nbne > .tatsu-top-divider{z-index: 9999;}.tatsu-go6sr5y8hh85nbne .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-go60vf7l6h2katfo tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-go60vf7l8eduyg9j\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-go60vf7la4g8b1a6\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-go60vf7lbo1y3m42  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-go60vf7lbo1y3m42.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><\/p>\n\n\n<\/p>\n<p>La mayor\u00eda de la gente, cuando escucha el t\u00e9rmino transformaci\u00f3n, enseguida piensa en herramientas digitales, algoritmos, electromovilidad, rob\u00f3tica, blockchain, nanotecnolog\u00eda, 5G\u2026 O tal vez en desglobalizaci\u00f3n, futuro l\u00edquido, movimientos corporativos u organigramas mutantes. \u00a1Cu\u00e1n maravillosa es la subjetividad humana!<\/p>\n<p>\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p>Sin embargo, como suele suceder en esta era antropoc\u00e9ntrica, <strong>en cualquier proceso de cambio, lo que verdaderamente importa son las personas<\/strong>. Y sobre todo, c\u00f3mo se lo toman: lo m\u00e1s relevante es, justamente, lograr que quienes est\u00e1n involucrad@s en \u00e9l no solo se sumen con entusiasmo, sino que adem\u00e1s se conviertan en sus fans m\u00e1s incondicionales. Ah\u00ed es donde cobra especial importancia <strong>el relato, un hilo narrativo que, m\u00e1s all\u00e1 de argumentar y convencer -que tambi\u00e9n-, sea capaz de seducir y enamorar.<\/strong> Por supuesto, a trav\u00e9s de la emoci\u00f3n.<\/p>\n<p>\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p>Para persuadir y fascinar hay que urdir un relato envolvente, reconfortante, \u00a1ilusionante! <strong>Para dar velocidad, desactivar barreras y movilizar, las personas que han de vivir e impulsar la transformaci\u00f3n deben estar convenientemente informadas (entender el por qu\u00e9 y el para qu\u00e9) y, adem\u00e1s, predispuestas a aceptarla, interiorizarla y contagiarla.<\/strong> Por eso es tan importante no solo el c\u00f3mo se cuentan esos cambios inminentes, sino tambi\u00e9n el cu\u00e1ndo: la desinformaci\u00f3n o los rumores de pasillo pueden tomar vida propia y propagarse como un tumor entre los equipos.<\/p>\n<p>\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p>En definitiva, <strong>\u00bfpor qu\u00e9 empezar cualquier proceso de transformaci\u00f3n por una buena narraci\u00f3n?<\/strong><\/p>\n<p>\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n<li>Porque ayuda a <strong>entender el cambio <\/strong>desde su inicio. \u00a0<\/li>\n<li>Porque ayuda a construir una tupida red de <strong>adhesiones<\/strong>.<\/li>\n<li>Porque fomenta la <strong>credibilidad de quienes lideran<\/strong> y toman las decisiones.<\/li>\n<li>Y porque <strong>cohesiona y empodera<\/strong>: si te sientes protagonista del cambio, te comprometes personalmente con su \u00e9xito.<\/li>\n<\/ul>\n<p>\n\n\n<p><\/p>\n<p><\/p>\n\n\n<\/p>\n<p>\u00bfHablamos? <strong>\u00a1Tenemos mucho que contarte!<\/strong><\/p>\n<p>\n\n\n<p><\/p>\n<p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-B1DkD1hzO   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"mailto:mostaza@mostazacomunicacion.com\" style= \"\"  aria-label=\"Contacta con nosotros\" data-gdpr-atts={} >Contacta con nosotros<\/a><style>.tatsu-B1DkD1hzO .tatsu-button{background-color: #dbaa00;color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-go60vf7la4g8b1a6.tatsu-column{width: 100%;}.tatsu-go60vf7la4g8b1a6.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-go60vf7la4g8b1a6 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-go60vf7la4g8b1a6 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-go60vf7la4g8b1a6 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-go60vf7la4g8b1a6 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-go60vf7l6h2katfo .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-go60vf7l6h2katfo > .tatsu-bottom-divider{z-index: 9999;}.tatsu-go60vf7l6h2katfo > .tatsu-top-divider{z-index: 9999;}.tatsu-go60vf7l6h2katfo .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-go6sr5y97bfqgufw tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-go6sr5y992f4l7v3\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-go6sr5y9aqbzm3yd\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-go6sr5y9c8efymtq  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-go6sr5y9c8efymtq.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-go6sr5y9aqbzm3yd.tatsu-column{width: 100%;}.tatsu-go6sr5y9aqbzm3yd.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-go6sr5y9aqbzm3yd > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-go6sr5y9aqbzm3yd > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-go6sr5y9aqbzm3yd > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-go6sr5y9aqbzm3yd > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-go6sr5y97bfqgufw .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-go6sr5y97bfqgufw > .tatsu-bottom-divider{z-index: 9999;}.tatsu-go6sr5y97bfqgufw > .tatsu-top-divider{z-index: 9999;}.tatsu-go6sr5y97bfqgufw .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Para persuadir y fascinar hay que urdir un relato envolvente, reconfortante, \u00a1ilusionante! Para dar velocidad, desactivar barreras y movilizar, las personas que han de vivir e impulsar la transformaci\u00f3n deben estar convenientemente informadas y, adem\u00e1s, predispuestas a aceptarla, interiorizarla y contagiarla.<\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/la-transformacion-empieza-por-como-se-cuenta\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":7537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,149,148],"tags":[],"class_list":["post-7532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-cultura-de-empresa","category-movilizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling que impulse el cambio en tu empresa - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Si tu organizaci\u00f3n se encuentra en proceso de cambio, es importante contar con un relato o storytelling que ilusione y motive a tus empleados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mostazacomunicacion.com\/la-transformacion-empieza-por-como-se-cuenta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling que impulse el cambio en tu empresa - Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Si tu organizaci\u00f3n se encuentra en proceso de cambio, es importante contar con un relato o storytelling que ilusione y motive a tus empleados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mostazacomunicacion.com\/la-transformacion-empieza-por-como-se-cuenta\/\" \/>\n<meta property=\"og:site_name\" content=\"Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciamostazacomunicacion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T08:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T09:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/03\/Relato-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mostazaNewAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mostaza\" \/>\n<meta name=\"twitter:site\" content=\"@mostaza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/\"},\"author\":{\"name\":\"mostazaNewAdmin\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/person\\\/6a952b6f27f18f9607ede38d0618d43a\"},\"headline\":\"La transformaci\u00f3n empieza por c\u00f3mo se cuenta\",\"datePublished\":\"2021-03-03T08:41:00+00:00\",\"dateModified\":\"2022-01-25T09:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/\"},\"wordCount\":2116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Relato-1.jpg\",\"articleSection\":[\"Comunicaci\u00f3n\",\"Cultura de Empresa\",\"Movilizaci\u00f3n\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/la-transformacion-empieza-por-como-se-cuenta\\\/\",\"name\":\"Storytelling que impulse el cambio en tu empresa - 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