{"id":7684,"date":"2021-05-05T12:37:56","date_gmt":"2021-05-05T10:37:56","guid":{"rendered":"https:\/\/mostazacomunicacion.com\/?p=7684"},"modified":"2021-09-07T11:41:30","modified_gmt":"2021-09-07T09:41:30","slug":"transformacion-cultural-cuatro-claves-de-exito","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/transformacion-cultural-cuatro-claves-de-exito\/","title":{"rendered":"Transformaci\u00f3n cultural: cuatro claves de \u00e9xito"},"content":{"rendered":"<div  class=\"tatsu-gu863q2nvv6or7mh tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-gu863q2nx92epv0e\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-gu863q2nyh7ayuh9\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-gu863q2nzk8v7qii  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-gu863q2nzk8v7qii.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-gu863q2nyh7ayuh9.tatsu-column{width: 100%;}.tatsu-gu863q2nyh7ayuh9.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-gu863q2nyh7ayuh9 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-gu863q2nyh7ayuh9 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gu863q2nyh7ayuh9 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-gu863q2nyh7ayuh9 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-gu863q2nvv6or7mh .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-gu863q2nvv6or7mh > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gu863q2nvv6or7mh > .tatsu-top-divider{z-index: 9999;}.tatsu-gu863q2nvv6or7mh .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-gq7nryowvwcapjp7 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-gq7nryowyyf3fhzn\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-gq7nryox1i1b4mrf\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-gq7nryox3s7ok1jv  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-gq7nryox3s7ok1jv.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style><p><\/p>\n<p><strong>La cultura corporativa es el pilar central sobre el que se sustenta cualquier organizaci\u00f3n<\/strong>. Es la manera de hacer y de comportarse de la organizaci\u00f3n y las personas que la componen y, justamente por el impacto que tiene en su desempe\u00f1o, se ha convertido en el elemento central sobre el que pivota, de forma directa o indirecta, cualquier proceso de transformaci\u00f3n de negocio o organizacional.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Y, \u00bfqu\u00e9 factores claves debemos tener en cuenta para gestionar una transformaci\u00f3n cultural?<\/strong><\/p>\n<p><\/p>\n<p>\u00a0<\/p><\/div><\/div>            <div  class = \"tatsu-module tatsu-icon_card  tatsu-HJZfzylOd   tatsu-icon_card-type-image tatsu-icon_card-style1 tatsu-icon_card-align-left tatsu-icon_card-vertical-align-top tatsu-icon_x-large\" >\n                <style>.tatsu-HJZfzylOd .tatsu-icon_card-icon{background: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/05\/tamara-gore-jfH6tHXvXlg-unsplash-150x150.jpg) center scroll no-repeat;background-size: cover;box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);}.tatsu-HJZfzylOd .tatsu-icon_card-title, .tatsu-HJZfzylOd .tatsu-icon_card-title a{color: rgba(0,0,0,1) ;}.tatsu-HJZfzylOd.tatsu-module{margin: 0 0 30px 0;}<\/style>                                    <div class = \"tatsu-icon_card-icon \">\n                                            <\/div>\n                                                    <div class = \"tatsu-icon_card-title-caption\">\n                                                    <div class = \"tatsu-icon_card-title h6\">\n\t\t\t\t\t\t\t                                <a href = \"#\"  >\n                                    1  -Definir una cultura acorde con el reto empresarial                                <\/a>\n\t\t\t\t\t\t\t                            <\/div>\n                                                                            <div class = \"tatsu-icon_card-caption body\">\n                                \n<p>Ante todo, es importante que se analice c\u00f3mo es la cultura vigente, cu\u00e1les son sus deficiencias, a qu\u00e9 retos de negocio nos enfrentamos y qu\u00e9 es lo que necesitamos para lograr la transformaci\u00f3n para, a partir de aqu\u00ed, determinar los atributos que definir\u00e1n nuestra manera de ser, as\u00ed como los comportamientos que nos permitir\u00e1n tangibilizarlos en nuestro d\u00eda a d\u00eda.<\/p>\n<p>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n                <div  class = \"tatsu-module tatsu-icon_card  tatsu-HydSzexu_   tatsu-icon_card-type-image tatsu-icon_card-style1 tatsu-icon_card-align-left tatsu-icon_card-vertical-align-top tatsu-icon_x-large\" >\n                <style>.tatsu-HydSzexu_ .tatsu-icon_card-icon{background: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/05\/jon-tyson-OdRHKuvoa4M-unsplash-150x150.jpg) center scroll no-repeat;background-size: cover;box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);}.tatsu-HydSzexu_ .tatsu-icon_card-title, .tatsu-HydSzexu_ .tatsu-icon_card-title a{color: rgba(0,0,0,1) ;}.tatsu-HydSzexu_.tatsu-module{margin: 0 0 30px 0;}<\/style>                                    <div class = \"tatsu-icon_card-icon \">\n                                            <\/div>\n                                                    <div class = \"tatsu-icon_card-title-caption\">\n                                                    <div class = \"tatsu-icon_card-title h6\">\n\t\t\t\t\t\t\t                                <a href = \"#\"  >\n                                    2 -Crear (y aplicar) un discurso homog\u00e9neo                                <\/a>\n\t\t\t\t\t\t\t                            <\/div>\n                                                                            <div class = \"tatsu-icon_card-caption body\">\n                                \n<p>Una vez tenemos claro el primer punto, es imprescindible crear una estrategia com\u00fan sustentada por un <strong>discurso homog\u00e9neo y compartido<\/strong> por parte de todos los directivos. Los l\u00edderes son una pieza fundamental para lograr una transformaci\u00f3n cultural exitosa y es vital que sepan transmitir un discurso com\u00fan a sus trabajadores o, de lo contrario, el mensaje no calar\u00e1 entre los profesionales, provocando desconfianza y percepci\u00f3n de falta de liderazgo.<\/p>\n<p>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n                <div  class = \"tatsu-module tatsu-icon_card  tatsu-SyrSzggu_   tatsu-icon_card-type-image tatsu-icon_card-style1 tatsu-icon_card-align-left tatsu-icon_card-vertical-align-top tatsu-icon_x-large\" >\n                <style>.tatsu-SyrSzggu_ .tatsu-icon_card-icon{background: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/05\/intricate-explorer-H0-3xfbU8wk-unsplash-150x150.jpg) center scroll no-repeat;background-size: cover;box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);}.tatsu-SyrSzggu_ .tatsu-icon_card-title, .tatsu-SyrSzggu_ .tatsu-icon_card-title a{color: rgba(0,0,0,1) ;}.tatsu-SyrSzggu_.tatsu-module{margin: 0 0 30px 0;}<\/style>                                    <div class = \"tatsu-icon_card-icon \">\n                                            <\/div>\n                                                    <div class = \"tatsu-icon_card-title-caption\">\n                                                    <div class = \"tatsu-icon_card-title h6\">\n\t\t\t\t\t\t\t                                <a href = \"#\"  >\n                                    3 -Establecer una estrategia de comunicaci\u00f3n                                <\/a>\n\t\t\t\t\t\t\t                            <\/div>\n                                                                            <div class = \"tatsu-icon_card-caption body\">\n                                \n<p>Difundir el mensaje una vez no es suficiente para lograr la transformaci\u00f3n. Se debe trabajar un plan de despliegue con diferentes fases, en base al discurso establecido previamente y apoy\u00e1ndonos distintos canales, cada uno de ellos adaptado a cada p\u00fablico. El objetivo <strong>es lograr que todos los profesionales de la empresa interioricen la transformaci\u00f3n y se comprometan con ella<\/strong>. Seg\u00fan diversos estudios los profesionales comprometidos son un 21% m\u00e1s productivos.<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Algunas de las palancas a utilizar son:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><strong>Eventos presenciales o digitales <\/strong>que re\u00fanan a l\u00edderes y profesionales con el fin de compartir de forma experiencial y vivencial los atributos y comportamientos definidos.<\/li>\n<li><strong>Espacios online o redes sociales internas<\/strong> que permitan sensibilizar a los profesionales y ofrecerles herramientas para reforzar sus conocimientos de manera l\u00fadica, al mismo tiempo que colaboran entre ellos y comparten aprendizajes.\u00a0<\/li>\n<li><strong>Talleres<\/strong> orientados a capacitar y desarrollar las competencias y habilidades necesarias.<\/li>\n<li><strong>Embajadores culturales<\/strong>,l\u00edderes informales de los distintos departamentos que participan de una manera activa en la difusi\u00f3n de la cultura, acompa\u00f1an a sus compa\u00f1eros en la gesti\u00f3n del cambio y desempe\u00f1an una labor de escucha activa.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:image --><\/p>\n<p>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n                <div  class = \"tatsu-module tatsu-icon_card  tatsu-HkCdEexu_   tatsu-icon_card-type-image tatsu-icon_card-style1 tatsu-icon_card-align-left tatsu-icon_card-vertical-align-top tatsu-icon_x-large\" >\n                <style>.tatsu-HkCdEexu_ .tatsu-icon_card-icon{background: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2021\/05\/belinda-fewings-yR_llXzRCjg-unsplash-150x150.jpg) center scroll no-repeat;background-size: cover;box-shadow: 0px 0px 0px 0px rgba(0,0,0,0);}.tatsu-HkCdEexu_ .tatsu-icon_card-title, .tatsu-HkCdEexu_ .tatsu-icon_card-title a{color: rgba(0,0,0,1) ;}.tatsu-HkCdEexu_.tatsu-module{margin: 0 0 30px 0;}<\/style>                                    <div class = \"tatsu-icon_card-icon \">\n                                            <\/div>\n                                                    <div class = \"tatsu-icon_card-title-caption\">\n                                                    <div class = \"tatsu-icon_card-title h6\">\n\t\t\t\t\t\t\t                                <a href = \"#\"  >\n                                    4 -Llevar a cabo un buen seguimiento                                <\/a>\n\t\t\t\t\t\t\t                            <\/div>\n                                                                            <div class = \"tatsu-icon_card-caption body\">\n                                \n<p>Si algo debemos tener claro desde un inicio es que la transformaci\u00f3n cultural no es ni ser\u00e1 un proceso r\u00e1pido. Para que \u00e9sta se produzca, el mensaje ha de impactar en las personas para que lo interioricen y cambien su manera de pensar y actuar, por ello es imprescindible que el seguimiento sea constante, saber si las acciones que estamos llevando a cabo acaban dando resultados positivos o si, por el contrario, debemos replantearnos o reforzar las acciones definidas o poner en marcha nuevas iniciativas.<\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:image --><\/p>\n<p>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n    <div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rk0C4leu_  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rk0C4leu_.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>En Mostaza Comunicaci\u00f3n somos expertos en acompa\u00f1ar a nuestros clientes en sus transformaciones culturales logrando el mayor \u00e9xito posible. \u00bfHablamos?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-BJ4bHgeOu   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"mailto:mostaza@mostazacomunicacion.com\" style= \"\"  aria-label=\"Contacta con nosotros\" data-gdpr-atts={} >Contacta con nosotros<\/a><style>.tatsu-BJ4bHgeOu .tatsu-button{background-color: #dbaa00;color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-gq7nryox1i1b4mrf.tatsu-column{width: 100%;}.tatsu-gq7nryox1i1b4mrf.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-gq7nryox1i1b4mrf > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-gq7nryox1i1b4mrf > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gq7nryox1i1b4mrf > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-gq7nryox1i1b4mrf > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-gq7nryowvwcapjp7 .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-gq7nryowvwcapjp7 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gq7nryowvwcapjp7 > .tatsu-top-divider{z-index: 9999;}.tatsu-gq7nryowvwcapjp7 .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-gu863q2oiy8w8wah tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"15px 0px 15px 0px\"}' data-padding-top='15px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-gu863q2ok9m3bmj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-gu863q2olf6zmyzc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-gu863q2omfof78q  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-gu863q2omfof78q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-gu863q2olf6zmyzc.tatsu-column{width: 100%;}.tatsu-gu863q2olf6zmyzc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-gu863q2olf6zmyzc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-gu863q2olf6zmyzc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gu863q2olf6zmyzc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-gu863q2olf6zmyzc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-gu863q2oiy8w8wah .tatsu-section-pad{padding: 15px 0px 15px 0px;}.tatsu-gu863q2oiy8w8wah > .tatsu-bottom-divider{z-index: 9999;}.tatsu-gu863q2oiy8w8wah > .tatsu-top-divider{z-index: 9999;}.tatsu-gu863q2oiy8w8wah .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>La cultura corporativa es el pilar central sobre el que se sustenta cualquier organizaci\u00f3n. Es la manera de hacer y de comportarse de la organizaci\u00f3n y las personas que la componen y, justamente por el impacto que tiene en su desempe\u00f1o, se ha convertido en el elemento central sobre el que pivota, de forma directa o indirecta, cualquier proceso de transformaci\u00f3n de negocio o organizacional.<\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/transformacion-cultural-cuatro-claves-de-exito\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":7685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,148],"tags":[],"class_list":["post-7684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-de-empresa","category-movilizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformaci\u00f3n cultural: cuatro claves de \u00e9xito - 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