{"id":9687,"date":"2022-06-20T09:57:32","date_gmt":"2022-06-20T07:57:32","guid":{"rendered":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/"},"modified":"2022-09-20T17:28:38","modified_gmt":"2022-09-20T15:28:38","slug":"como-implicar-a-los-empleados-en-la-comunicacion-interna","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/","title":{"rendered":"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna?"},"content":{"rendered":"<div  class=\"tatsu-S1WGtiqFm5 tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"40px 0px 90px 0px\"}' data-padding-top='40px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1gMYscKmc\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HkfKocY75\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Hyg3r2tmc  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Hyg3r2tmc.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>A tod@s nos pasa. Tenemos grandes ideas e iniciativas de comunicaci\u00f3n interna que lanzamos a nuestros equipos con la mayor de las ilusiones, esperando que les encanten y participen, pero, muchas veces, no logramos la respuesta esperada. \u00bfPor qu\u00e9? \u00bfC\u00f3mo podemos implicar realmente a los empleados en la comunicaci\u00f3n interna?<\/p>\n<h2>\u00bfPor qu\u00e9 involucrar a nuestros empleados en comunicaci\u00f3n interna?<\/h2>\n<p>La comunicaci\u00f3n interna es clave en una organizaci\u00f3n para informar a nuestros equipos de las novedades, sensibilizar acerca de la cultura y los valores de la compa\u00f1\u00eda, aumentar su orgullo de pertenencia, agradecer su compromiso con el proyecto, etc. Al conseguir que nuestros equipos se sientan motivados y felices tambi\u00e9n favorecemos a su eficiencia y productividad en su d\u00eda a d\u00eda en la organizaci\u00f3n.<\/p>\n<p>Una buena estrategia de comunicaci\u00f3n interna no solo logra motivar a los empleados, sino que debe aspirar a lograr que el equipo comprenda la cultura, los valores y el prop\u00f3sito de la compa\u00f1\u00eda, lo viva y lo aplique en su d\u00eda a d\u00eda en la organizaci\u00f3n, haci\u00e9ndolo suyo.<\/p>\n<h2>Principal error en comunicaci\u00f3n interna<\/h2>\n<p>El principal error que se comete en comunicaci\u00f3n interna es comunicar tan solo de arriba hacia abajo, es decir, utilizando las herramientas de comunicaci\u00f3n solo para que la compa\u00f1\u00eda se exprese de manera vertical: la organizaci\u00f3n transmite mensajes hacia los empleados.<\/p>\n<p>As\u00ed, para que la comunicaci\u00f3n interna sea efectiva, no puede ni debe tan solo ser emitida por le organizaci\u00f3n, si no favorecer la participaci\u00f3n de todos los empleados e incitarles a contribuir en ella. Pero, \u00bfc\u00f3mo hacerlo?<\/p>\n<h2>Pasos para involucrar al empleado en la comunicaci\u00f3n interna<\/h2>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HkfKocY75.tatsu-column{width: 100%;}.tatsu-HkfKocY75.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HkfKocY75 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HkfKocY75 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkfKocY75 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HkfKocY75 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HkfKocY75.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HkfKocY75.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HkfKocY75.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-rku8NAKm5\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-HklO8V0Fmc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BJmWCnatq  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BJmWCnatq.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-BJmWCnatq .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-BJmWCnatq.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 800;text-transform : none;font-size : 56px;line-height : 60px;}<\/style>\n<p>1<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HklO8V0Fmc.tatsu-column{width: 25%;}.tatsu-HklO8V0Fmc.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/christina-wocintechchat-com-0Zx1bDv5BNY-unsplash-scaled-e1655723720829.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-HklO8V0Fmc.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-HklO8V0Fmc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HklO8V0Fmc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HklO8V0Fmc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HklO8V0Fmc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HklO8V0Fmc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HklO8V0Fmc.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HklO8V0Fmc.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HklO8V0Fmc.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-S1gO6NAtm5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1-OUEAtQ9  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1-OUEAtQ9.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3>Sensiblidad de los l\u00edderes respecto a la comunicaci\u00f3n interna<\/h3>\n<p>El primer paso es que los l\u00edderes otorguen la importancia que la comunicaci\u00f3n interna merece. A menudo las estrategias de comunicaci\u00f3n interna pasan a un segundo plano en cuanto a relevancia en las prioridades de los l\u00edderes, y se trata de un error.<\/p>\n<p>Esto suele suceder porque muy frecuentemente los l\u00edderes tienen miedo a iniciar debates con sus empleados, a perder autoridad frente a sus equipos, etc. Los l\u00edderes deben comprender la relevancia de la comunicaci\u00f3n interna y realmente estar abiertos a impulsar iniciativas y sobre todo escuchar activamente a sus equipos.<\/p>\n<p>Solo si conseguimos que los l\u00edderes reconozcan que la comunicaci\u00f3n interna es clave podresmo desarrollarla de manera efectiva<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1gO6NAtm5.tatsu-column{width: 75%;}.tatsu-S1gO6NAtm5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1gO6NAtm5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1gO6NAtm5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1gO6NAtm5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1gO6NAtm5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1gO6NAtm5.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1gO6NAtm5.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1gO6NAtm5.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-ryas0h6F5\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-HyxTjAn6t5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryW6sR36Fq  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryW6sR36Fq.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-ryW6sR36Fq .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-ryW6sR36Fq.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 800;text-transform : none;font-size : 56px;line-height : 60px;}<\/style>\n<p>2<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HyxTjAn6t5.tatsu-column{width: 25%;}.tatsu-HyxTjAn6t5.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/celpax-1Lf5Adh9SCg-unsplash-mostaza.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-HyxTjAn6t5.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-HyxTjAn6t5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HyxTjAn6t5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HyxTjAn6t5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HyxTjAn6t5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HyxTjAn6t5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HyxTjAn6t5.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HyxTjAn6t5.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HyxTjAn6t5.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-HJzpo02aK5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Hk7psCn6Fc  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Hk7psCn6Fc.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3>Empoderamiento y confianza a los empleados<\/h3>\n<p>Solo los equipos empoderados se atrever\u00e1n a expresar de manera abierta sus opiniones sobre la compa\u00f1\u00eda y a participar abiertamente en las iniciativas de comunicaci\u00f3n interna. Esto pasa porque los empleados perciban que sus aportaciones, aunque no siempre sean benevolentes con la compa\u00f1\u00eda, no van a tener consecuencias negativas en su puesto de trabajo ni en su d\u00eda a d\u00eda con sus superiores.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJzpo02aK5.tatsu-column{width: 75%;}.tatsu-HJzpo02aK5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJzpo02aK5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJzpo02aK5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJzpo02aK5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJzpo02aK5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJzpo02aK5.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJzpo02aK5.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJzpo02aK5.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-BkghAhaFc\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-S1gg30naYc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkZx2R36F9  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkZx2R36F9.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-rkZx2R36F9 .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rkZx2R36F9.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 800;text-transform : none;font-size : 56px;line-height : 60px;}<\/style>\n<p>3<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1gg30naYc.tatsu-column{width: 25%;}.tatsu-S1gg30naYc.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_2078837863-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-S1gg30naYc.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-S1gg30naYc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{background: rgba(74,74,74,0.3);mix-blend-mode: normal;}.tatsu-S1gg30naYc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1gg30naYc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1gg30naYc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1gg30naYc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1gg30naYc.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1gg30naYc.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1gg30naYc.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-ryGg3C2pYq\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SyQe202pF5  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SyQe202pF5.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3>Din\u00e1micas de comunicaci\u00f3n interna con recompensas y gamificaci\u00f3n<\/h3>\n<p>Lanzar iniciativas internas que <a href=\"https:\/\/mostazacomunicacion.com\/reconoce-que-no-es-poco\/\">recompensen y reconozcan a los empleados<\/a> por su participaci\u00f3n siempre es una fant\u00e1stica opci\u00f3n para maximizar su interacci\u00f3n. Por ejemplo, generar sorteos o repartir obsequios entre todos los que respondan a una din\u00e1mica o encuesta interna.<\/p>\n<p>Incluir iniciativas de gamificaci\u00f3n tambi\u00e9n incrementa exponencialmente la participaci\u00f3n de los empleados. Algunas ideas son concursos, quizes, retos y otorgar puntos a los participantes para luego crear rankings en los que puedan competir de manera sana con sus compa\u00f1eros, anima a nuestros empleados a participar, a la vez que les divierte.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryGg3C2pYq.tatsu-column{width: 75%;}.tatsu-ryGg3C2pYq.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryGg3C2pYq > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryGg3C2pYq > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryGg3C2pYq > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryGg3C2pYq > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryGg3C2pYq.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryGg3C2pYq.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryGg3C2pYq.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-rJznA26Y9\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-SkgG2Rn6F5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SyWMhR2aY5  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SyWMhR2aY5.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-SyWMhR2aY5 .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-SyWMhR2aY5.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 800;text-transform : none;font-size : 56px;line-height : 60px;}<\/style>\n<p>4<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SkgG2Rn6F5.tatsu-column{width: 25%;}.tatsu-SkgG2Rn6F5.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/ux-indonesia-qC2n6RQU4Vw-unsplash-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-SkgG2Rn6F5.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-SkgG2Rn6F5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SkgG2Rn6F5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkgG2Rn6F5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkgG2Rn6F5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkgG2Rn6F5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SkgG2Rn6F5.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SkgG2Rn6F5.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkgG2Rn6F5.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-BJzfnR26F5\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJmGhAnpF5  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJmGhAnpF5.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3>Escoger los mejores canales de comunicaci\u00f3n interna<\/h3>\n<p>Existen multitud de canales de comunicaci\u00f3n interna a disposici\u00f3n de las compa\u00f1\u00edas: intranets, mailing, <a href=\"https:\/\/mostazacomunicacion.com\/por-que-implementar-redes-sociales-internas-en-las-empresas\/\">redes sociales internas<\/a>, reuniones virtuales o presenciales. La clave est\u00e1 en selecci\u00f3n el mix perfecto de canales para nuestros empleados. Una idea para escogerlo es preguntar abiertamente a nuestros equipos, y as\u00ed empezamos a involucrarles desde el principio.<\/p>\n<p>Adem\u00e1s, es importante que no repliquemos el mismo mensaje en cada uno de ellos, si no que adaptemos cada mensaje al formato id\u00f3neo y seleccionemos el mejor canal para cada din\u00e1mica que queramos lanzar. As\u00ed, en los canales que nos permitan interacci\u00f3n, es ideal lanzar din\u00e1micas participativas, retos o concursos, y en canales m\u00e1s unidireccionales, como el correo electr\u00f3nico, apostar por mensajes m\u00e1s informativos.<\/p>\n<p>Sacar el m\u00e1ximo potencial a cada canal es clave.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJzfnR26F5.tatsu-column{width: 75%;}.tatsu-BJzfnR26F5.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJzfnR26F5 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJzfnR26F5 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJzfnR26F5 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJzfnR26F5 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJzfnR26F5.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJzfnR26F5.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJzfnR26F5.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-small-gutter tatsu-eq-cols  tatsu-clearfix tatsu-Hy-WUTpKq\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-rJebbL6Tt9\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJZZWU66tq  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJZZWU66tq.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: center;color: rgba(255,255,255,1) ;}.tatsu-rJZZWU66tq .tatsu-text-inner *{color: rgba(255,255,255,1) ;}.tatsu-rJZZWU66tq.tatsu-text-block-wrap .tatsu-text-inner *{font-family : \"Montserrat\",-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;font-weight : 800;text-transform : none;font-size : 56px;line-height : 60px;}<\/style>\n<p>5<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rJebbL6Tt9.tatsu-column{width: 25%;}.tatsu-rJebbL6Tt9.tatsu-column > .tatsu-column-inner > .tatsu-column-bg-image-wrap > .tatsu-column-bg-image{background-image: url(https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/etienne-girardet-fti002hQCCA-unsplash-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-rJebbL6Tt9.tatsu-column > .tatsu-column-inner > .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: top center;background-size: cover;}.tatsu-rJebbL6Tt9.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rJebbL6Tt9 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rJebbL6Tt9 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rJebbL6Tt9 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rJebbL6Tt9 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rJebbL6Tt9.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rJebbL6Tt9.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rJebbL6Tt9.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-SyMZ-UpTKc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BkQWZIpaYc  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BkQWZIpaYc.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3>Menos es m\u00e1s en comunicaci\u00f3n interna<\/h3>\n<p>Tal y como coment\u00e1bamos en uno de nuestros art\u00edculos del blog, la <a href=\"https:\/\/mostazacomunicacion.com\/5-consejos-para-evitar-la-infoxicacion-en-tu-empresa\/\">infoxicaci\u00f3n<\/a> es una realidad que afecta a muchas compa\u00f1\u00edas, y que consiste en abrumar a nuestros empleados con demasiados comunicados e iniciativas. Una buena estrategia de comunicaci\u00f3n interna pasa por seleccionar qu\u00e9 comunicar y qu\u00e9 no, con el objetivo de no generar rechazo entre nuestros equipos.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SyMZ-UpTKc.tatsu-column{width: 75%;}.tatsu-SyMZ-UpTKc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SyMZ-UpTKc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SyMZ-UpTKc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SyMZ-UpTKc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SyMZ-UpTKc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SyMZ-UpTKc.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SyMZ-UpTKc.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SyMZ-UpTKc.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SyLcERtX5\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HkxU9VCKmc\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJbUcNRF75  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJbUcNRF75.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>En Mostaza somos expertos en idear estrategias de comunicaci\u00f3n interna que realmente impliquen a tus empleados. \u00bfCharlamos?<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-rkxXPyc79   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"mailto. mostaza@mostazacomunicacion.com\" style= \"\"  aria-label=\"Contacta con nosotros\" data-gdpr-atts={} >Contacta con nosotros<\/a><style>.tatsu-rkxXPyc79 .tatsu-button{background-color: #dbaa00;color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HkxU9VCKmc.tatsu-column{width: 100%;}.tatsu-HkxU9VCKmc.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HkxU9VCKmc > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HkxU9VCKmc > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HkxU9VCKmc > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HkxU9VCKmc > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HkxU9VCKmc.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HkxU9VCKmc.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HkxU9VCKmc.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-S1WGtiqFm5 .tatsu-section-pad{padding: 40px 0px 90px 0px;}.tatsu-S1WGtiqFm5 .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-S1WGtiqFm5 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1WGtiqFm5 > .tatsu-top-divider{z-index: 9999;}.tatsu-S1WGtiqFm5 .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.<\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":9485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,205,149,1,7],"tags":[],"class_list":["post-9687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-comunicacion-interna","category-cultura-de-empresa","category-sin-categoria","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna? - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna? - Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/\" \/>\n<meta property=\"og:site_name\" content=\"Mostaza Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciamostazacomunicacion\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T07:57:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T15:28:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_343952519-RET.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mostazaNewAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mostaza\" \/>\n<meta name=\"twitter:site\" content=\"@mostaza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/\"},\"author\":{\"name\":\"mostazaNewAdmin\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/person\\\/6a952b6f27f18f9607ede38d0618d43a\"},\"headline\":\"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna?\",\"datePublished\":\"2022-06-20T07:57:32+00:00\",\"dateModified\":\"2022-09-20T15:28:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/\"},\"wordCount\":5180,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/shutterstock_343952519-RET.jpg\",\"articleSection\":[\"Comunicaci\u00f3n\",\"comunicaci\u00f3n interna\",\"Cultura de Empresa\",\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/\",\"name\":\"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna? - Mostaza Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/shutterstock_343952519-RET.jpg\",\"datePublished\":\"2022-06-20T07:57:32+00:00\",\"dateModified\":\"2022-09-20T15:28:38+00:00\",\"description\":\"A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/shutterstock_343952519-RET.jpg\",\"contentUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/shutterstock_343952519-RET.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/como-implicar-a-los-empleados-en-la-comunicacion-interna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mostazacomunicacion.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#website\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/\",\"name\":\"Mostaza Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n interna en Barcelona. Movilizamos a las personas para acelerar los procesos de transformaci\u00f3n mejorando la experiencia de cliente. Somos la agencia de comunicaci\u00f3n de referencia cuando una empresa se encuentra en proceso de transformaci\u00f3n.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mostazacomunicacion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#organization\",\"name\":\"Mostaza Comunicacion\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/mostaza_c2001.png\",\"contentUrl\":\"https:\\\/\\\/mostazacomunicacion.com\\\/wp-content\\\/uploads\\\/2015\\\/04\\\/mostaza_c2001.png\",\"width\":200,\"height\":47,\"caption\":\"Mostaza Comunicacion\"},\"image\":{\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agenciamostazacomunicacion\\\/\",\"https:\\\/\\\/x.com\\\/mostaza\",\"https:\\\/\\\/www.instagram.com\\\/mostazac\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mostaza-comunicaci-n\\\/\",\"https:\\\/\\\/www.pinterest.es\\\/mostazac\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mostazacomunicacion.com\\\/#\\\/schema\\\/person\\\/6a952b6f27f18f9607ede38d0618d43a\",\"name\":\"mostazaNewAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g\",\"caption\":\"mostazaNewAdmin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna? - Mostaza Comunicaci\u00f3n","description":"A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna? - Mostaza Comunicaci\u00f3n","og_description":"A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.","og_url":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/","og_site_name":"Mostaza Comunicaci\u00f3n","article_publisher":"https:\/\/www.facebook.com\/agenciamostazacomunicacion\/","article_published_time":"2022-06-20T07:57:32+00:00","article_modified_time":"2022-09-20T15:28:38+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_343952519-RET.jpg","type":"image\/jpeg"}],"author":"mostazaNewAdmin","twitter_card":"summary_large_image","twitter_creator":"@mostaza","twitter_site":"@mostaza","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#article","isPartOf":{"@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/"},"author":{"name":"mostazaNewAdmin","@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/person\/6a952b6f27f18f9607ede38d0618d43a"},"headline":"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna?","datePublished":"2022-06-20T07:57:32+00:00","dateModified":"2022-09-20T15:28:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/"},"wordCount":5180,"commentCount":0,"publisher":{"@id":"https:\/\/mostazacomunicacion.com\/#organization"},"image":{"@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#primaryimage"},"thumbnailUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_343952519-RET.jpg","articleSection":["Comunicaci\u00f3n","comunicaci\u00f3n interna","Cultura de Empresa","Sin categor\u00eda"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/","url":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/","name":"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna? - Mostaza Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/mostazacomunicacion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#primaryimage"},"image":{"@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#primaryimage"},"thumbnailUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_343952519-RET.jpg","datePublished":"2022-06-20T07:57:32+00:00","dateModified":"2022-09-20T15:28:38+00:00","description":"A veces lanzamos iniciativas de comunicaci\u00f3n interna a nuestros equipos, pero no logramos que participen. \u00bfPor qu\u00e9? Te contamos c\u00f3mo implicar realmente a los empleados en la comunicaci\u00f3n interna.","breadcrumb":{"@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#primaryimage","url":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_343952519-RET.jpg","contentUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/06\/shutterstock_343952519-RET.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/mostazacomunicacion.com\/en\/como-implicar-a-los-empleados-en-la-comunicacion-interna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mostazacomunicacion.com\/en\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo implicar a los empleados en la comunicaci\u00f3n interna?"}]},{"@type":"WebSite","@id":"https:\/\/mostazacomunicacion.com\/#website","url":"https:\/\/mostazacomunicacion.com\/","name":"Mostaza Comunicaci\u00f3n","description":"Agencia de Comunicaci\u00f3n interna en Barcelona. Movilizamos a las personas para acelerar los procesos de transformaci\u00f3n mejorando la experiencia de cliente. Somos la agencia de comunicaci\u00f3n de referencia cuando una empresa se encuentra en proceso de transformaci\u00f3n.","publisher":{"@id":"https:\/\/mostazacomunicacion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mostazacomunicacion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mostazacomunicacion.com\/#organization","name":"Mostaza Comunicacion","url":"https:\/\/mostazacomunicacion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/logo\/image\/","url":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2015\/04\/mostaza_c2001.png","contentUrl":"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2015\/04\/mostaza_c2001.png","width":200,"height":47,"caption":"Mostaza Comunicacion"},"image":{"@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenciamostazacomunicacion\/","https:\/\/x.com\/mostaza","https:\/\/www.instagram.com\/mostazac\/","https:\/\/www.linkedin.com\/company\/mostaza-comunicaci-n\/","https:\/\/www.pinterest.es\/mostazac\/"]},{"@type":"Person","@id":"https:\/\/mostazacomunicacion.com\/#\/schema\/person\/6a952b6f27f18f9607ede38d0618d43a","name":"mostazaNewAdmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0e82c61fd398b4376224cad14041c37671d58d58ac71926e38ca7abdb122ba9?s=96&d=mm&r=g","caption":"mostazaNewAdmin"}}]}},"_links":{"self":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/9687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=9687"}],"version-history":[{"count":1,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/9687\/revisions"}],"predecessor-version":[{"id":9689,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/posts\/9687\/revisions\/9689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/media\/9485"}],"wp:attachment":[{"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=9687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/categories?post=9687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mostazacomunicacion.com\/en\/wp-json\/wp\/v2\/tags?post=9687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}