{"id":9902,"date":"2022-11-29T17:34:46","date_gmt":"2022-11-29T15:34:46","guid":{"rendered":"https:\/\/mostazacomunicacion.com\/en\/endomarketing-o-marketing-interno-como-aplicarlo-en-una-empresa\/"},"modified":"2023-01-04T13:24:13","modified_gmt":"2023-01-04T11:24:13","slug":"endomarketing-o-marketing-interno-como-aplicarlo-en-una-empresa","status":"publish","type":"post","link":"https:\/\/mostazacomunicacion.com\/en\/endomarketing-o-marketing-interno-como-aplicarlo-en-una-empresa\/","title":{"rendered":"Endomarketing o marketing interno: \u00bfc\u00f3mo aplicarlo en una empresa?"},"content":{"rendered":"<div  class=\"tatsu-H1Zgl1cQvi tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"30px 0px 0px 0px\"}' data-padding-top='30px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rJxxey97Dj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1geJc7Di\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Hkfb197Ds  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-Hkfb197Ds.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>\u00bfTus equipos creen en el producto que ofrecen? L@s profesionales de las organizaciones son l@s primer@s que deben estar convencid@s de lo que vende la empresa para la cual trabajan. Es importante que todos y todas conozcan e interioricen la marca con el objetivo de transmitirla al p\u00fablico con lealtad y con unos mismos valores. Con una buena percepci\u00f3n y fidelizaci\u00f3n de las personas que forman parte de ella, conseguiremos una <strong>marca potente<\/strong>.<\/p>\n<p>El <strong>endomarketing<\/strong>, tambi\u00e9n conocido como <strong>marketing interno<\/strong>, es una pol\u00edtica de<strong> recursos humanos<\/strong>&nbsp;que busca el compromiso, satisfacci\u00f3n y motivaci\u00f3n de los equipos para poder mejorar su rendimiento y la calidad del servicio que prestan. A diferencia del marketing tradicional (cuya principal finalidad es una buena atenci\u00f3n al cliente) el marketing interno considera que su cliente es su propia plantilla. Es decir, las empresas acostumbran a centrar todos los esfuerzos en sus clientes extern@s. Sin embargo, no hay que olvidar la importancia de tratar y cuidar a l@s profesionales propi@s como \u201ccliente interno\u201d.<\/p>\n<p>El proceso se podr\u00eda definir como \u201c<strong>vender<\/strong> la empresa a los trabajadores y las trabajadoras\u201d. Es por eso que se siguen una serie de estrategias y acciones, regidas por la siguiente estructura:<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1geJc7Di.tatsu-column{width: 100%;}.tatsu-r1geJc7Di.tatsu-column{margin: 0px 0px 20px 0px !important;}.tatsu-r1geJc7Di.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1geJc7Di > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1geJc7Di > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1geJc7Di > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1geJc7Di > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1geJc7Di.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1geJc7Di.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1geJc7Di.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-ByvWQ97Do\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-r1ePWQcXDj\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1WD-Q97vo  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1WD-Q97vo.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;}.tatsu-r1WD-Q97vo.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<ul>\n<li><strong>La persona empleada se convierte en cliente.<\/strong><\/li>\n<li><strong>El producto pasa a ser la organizaci\u00f3n o la empresa.<\/strong><\/li>\n<li><strong>La clave y estrategia de venta es la comunicaci\u00f3n interna.<\/strong><\/li>\n<li><strong>El proceso es liderado por el equipo directivo.<\/strong><\/li>\n<\/ul>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-rJfCQqXvs  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1920px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 26.302083333333%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"shutterstock_2031673100_RET\" data-src = \"https:\/\/mostazacomunicacion.com\/wp-content\/uploads\/2022\/11\/shutterstock_2031673100_RET.webp\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-rJfCQqXvs{margin: 0 0 0px 0;padding: 0 0 0px 0;}.tatsu-rJfCQqXvs .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rJfCQqXvs.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1ePWQcXDj.tatsu-column{width: 100%;}.tatsu-r1ePWQcXDj.tatsu-column > .tatsu-column-inner{background-color: rgba(233,233,233,1);}.tatsu-r1ePWQcXDj.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-r1ePWQcXDj.tatsu-column{margin: 0 0 0px 0 !important;}.tatsu-r1ePWQcXDj.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1ePWQcXDj > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1ePWQcXDj > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1ePWQcXDj > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1ePWQcXDj > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1ePWQcXDj.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1ePWQcXDj.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1ePWQcXDj.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HyekjrcXPs\" ><style>.tatsu-HyekjrcXPs.tatsu-row-wrap > .tatsu-row{padding: 30px 0px 0px 0px;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BykjS9mwj\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HyQor97Ps  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HyQor97Ps.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2><strong>\u00bfC\u00f3mo aplicar el endomarketing en una empresa? \u00bfQu\u00e9 estrategias se pueden seguir?<\/strong><\/h2>\n<p>Para poder aplicar el endomarketing, en primer lugar se tiene que analizar de forma objetiva la situaci\u00f3n actual de la empresa, poner foco a los elementos externos que pueden afecta, y estudiar el mercado interno. Seguidamente, identificar qu\u00e9 fortalezas y qu\u00e9 debilidades caracterizan a la marca y a sus emplead@s. Finalmente, se podr\u00e1 aplicar una estrategia que pueda cubrir los problemas reconocidos y con base a unos objetivos concretos a cumplir. &nbsp;<\/p>\n<p>Hay tres elementos clave en el momento de plantear las acciones de marketing interno: la <strong>motivaci\u00f3n<\/strong>, la <strong>integraci\u00f3n<\/strong> y la <strong>comunicaci\u00f3n<\/strong>. Las estrategias a implementar para poder lograr estos ejes son muchas. A continuaci\u00f3n, os compartimos algunas ideas.<\/p>\n<\/div><\/div><ul  class=\"tatsu-module tatsu-list tatsu-rkNhbU9Qwj    tatsu-list-vertical-align-top tatsu-lists-icon\" ><style>.tatsu-rkNhbU9Qwj .tatsu-list-content{margin: 0 0 12px 0px;}.tatsu-rkNhbU9Qwj .tatsu-list-content::before, .tatsu-rkNhbU9Qwj .tatsu-icon{color: #dbaa00 ;}<\/style><li  class=\"tatsu-list-content tatsu-rk3bLqmDi   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_check \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p><strong>Fortalecer las relaciones<\/strong> Este aspecto se puede conseguir mediante eventos especiales y encuentros fuera o dentro de la oficina durante el a\u00f1o.<\/p>\n<\/div><style>.tatsu-rk3bLqmDi{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-Skeh-UcXvj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_check \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Desarrollar <strong>redes sociales corporativas<\/strong>. Tener un blog, una comunidad corporativa, una web interna\u2026 Crear espacios donde l@s emplead@s puedan conocer informaci\u00f3n de la empresa a la vez que exponer sus propias opiniones.<\/p>\n<\/div><style>.tatsu-Skeh-UcXvj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-SJb3ZI5XPj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_check \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p><strong>Transparencia<\/strong> total con los equipos: que tengan informaci\u00f3n de las campa\u00f1as que se llevan a cabo, de los datos de la organizaci\u00f3n\u2026<\/p>\n<\/div><style>.tatsu-SJb3ZI5XPj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-r1GnZLqmwj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_check \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Transmitir que <strong>forman parte de una comunidad<\/strong>, por ejemplo, con apps que fomenten la conexi\u00f3n entre usuari@s.<\/p>\n<\/div><style>.tatsu-r1GnZLqmwj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-H1XnWLqXPs   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_check \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p><strong>Reconocer<\/strong> el buen trabajo. El reconocimiento siempre es un buen incentivo, as\u00ed que se pueden elogiar los logros con premios que motiven a l@s emplead@s. La <strong>gamificaci\u00f3n<\/strong> ser\u00eda una buena herramienta para hacerlo. A trav\u00e9s de partidas virtuales, se pueden establecer objetivos que l@s emplead@s tienen que superar para poder obtener diferentes premios.<\/p>\n<\/div><style>.tatsu-H1XnWLqXPs{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-SySULqQwj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_check \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p><strong>Buscar opiniones<\/strong> para poder saber la satisfacci\u00f3n de los colaboradores y colaboradoras, por ejemplo, con encuestas.<\/p>\n<\/div><style>.tatsu-SySULqQwj{border-style: solid;}<\/style><\/li><\/ul><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HJdhI5mws  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HJdhI5mws.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2><strong>\u00bfQu\u00e9 ventajas tiene aplicar el endomarketing?<\/strong><\/h2>\n<p>Cada cliente satisfecho no solo&nbsp;es sin\u00f3nimo de ventas, sino que tambi\u00e9n es un&nbsp;<strong>aumento de la reputaci\u00f3n de la marca.<\/strong> Por lo tanto, cada emplead@ satisfech@ <strong>mejora su rendimiento dentro de la empresa. <\/strong>\u00a1Vamos a ver algunas de las ventajas que tiene la aplicaci\u00f3n del marketing interno!<\/p>\n<\/div><\/div><ul  class=\"tatsu-module tatsu-list tatsu-rJ4obw5mDs    tatsu-list-vertical-align-center tatsu-lists-icon tatsu-lists-circled\" ><style>.tatsu-rJ4obw5mDs .tatsu-list-content{margin: 0 0 12px 0px;}.tatsu-rJ4obw5mDs .tatsu-list-content::before, .tatsu-rJ4obw5mDs .tatsu-list-icon-wrap{background: #dbaa00;}.tatsu-rJ4obw5mDs .tatsu-list-content::before, .tatsu-rJ4obw5mDs .tatsu-icon{color: #ffffff ;}<\/style><li  class=\"tatsu-list-content tatsu-rJsbPcQDj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Fomento del compromiso.<\/p>\n<\/div><style>.tatsu-rJsbPcQDj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-r1Bnv57Ps   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Mejora de la salud mental y del clima laboral.<\/p>\n<\/div><style>.tatsu-r1Bnv57Ps{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-ByTnD97Po   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Disminuci\u00f3n de la rotaci\u00f3n de los trabajadore y trabajadoras a trav\u00e9s de su fidelizaci\u00f3n.<\/p>\n<\/div><style>.tatsu-ByTnD97Po{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-SJkRwcmvs   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Aumento de motivaci\u00f3n e implicaci\u00f3n.<\/p>\n<\/div><style>.tatsu-SJkRwcmvs{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-rkCyd9QDi   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Trabajo con unos objetivos comunes. Sentimiento de comunidad.<\/p>\n<\/div><style>.tatsu-rkCyd9QDi{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-SkqAP57Dj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Relevancia a la comunicaci\u00f3n y a la colaboraci\u00f3n.<\/p>\n<\/div><style>.tatsu-SkqAP57Dj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-Hka-uq7vs   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Transparencia de informaci\u00f3n entre todas las \u00e1reas.<\/p>\n<\/div><style>.tatsu-Hka-uq7vs{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-ryYM_qQPj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>M\u00e1s capacidad para atraer talento.<\/p>\n<\/div><style>.tatsu-ryYM_qQPj{border-style: solid;}<\/style><\/li><li  class=\"tatsu-list-content tatsu-S1Bmd5mDj   \" ><div class=\"tatsu-list-icon-wrap\" ><i class=\"tatsu-icon icon-icon_like_alt \"><\/i><\/div><div class=\"tatsu-list-inner\">\n<p>Destacar en el mercado.<\/p>\n<\/div><style>.tatsu-S1Bmd5mDj{border-style: solid;}<\/style><\/li><\/ul><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-By34Oc7Pi  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-By34Oc7Pi.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p>Como dijo el maestro Isaac Newton, <em>\u201ccuando dos fuerzas se unen, su efectividad se duplica\u201d.<\/em> Podr\u00eda ser un buen resumen final del endomarketing. Conseguir que l@s emplead@s se unan y crean en la marca con unos mismos valores y percepciones, comportar\u00e1 que la empresa gane <strong>productividad<\/strong>. Si tienes el poder de conseguir implantar acciones de marketing interno dentro de tu empresa, \u00a1hazlo! Y, sobre todo, recuerda: tus emplead@os son tus principales clientes. Cu\u00eddalos. &nbsp;&nbsp;&nbsp;<\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-normal-button tatsu-button-wrap   tatsu-rk8v_5mPo   \"><a class=\"tatsu-shortcode mediumbtn tatsu-button left-icon rounded   bg-animation-none  \" href=\"mailto:mostaza@mostazacomunicacion.com\" style= \"\"  aria-label=\"Contacta con nosotros\" data-gdpr-atts={} >Contacta con nosotros<\/a><style>.tatsu-rk8v_5mPo .tatsu-button{background-color: #dbaa00;color: #ffffff ;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BykjS9mwj.tatsu-column{width: 100%;}.tatsu-BykjS9mwj.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BykjS9mwj > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BykjS9mwj > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BykjS9mwj > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BykjS9mwj > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BykjS9mwj.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BykjS9mwj.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BykjS9mwj.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1Zgl1cQvi .tatsu-section-pad{padding: 30px 0px 0px 0px;}.tatsu-H1Zgl1cQvi .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1Zgl1cQvi > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1Zgl1cQvi > .tatsu-top-divider{z-index: 9999;}.tatsu-H1Zgl1cQvi .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTus equipos creen en el producto que ofrecen? L@s profesionales de las organizaciones son l@s primer@s que deben estar convencid@s de lo que vende la empresa para la cual trabajan. Es importante que todos y todas conozcan e interioricen la marca con el objetivo de transmitirla al p\u00fablico con lealtad y con unos mismos valores. <\/p>\n<p><a href=\"https:\/\/mostazacomunicacion.com\/en\/endomarketing-o-marketing-interno-como-aplicarlo-en-una-empresa\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":9877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-9902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Endomarketing o marketing interno: \u00bfc\u00f3mo aplicarlo en una empresa? - Mostaza Comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"A diferencia del marketing tradicional, el marketing interno considera que su cliente es su propia plantilla. 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