Transformation

starts
with a story

which clicks and
grows within you
the more your
heart engages to it

We mobilise

people

to accelerate

transformation processes

and get them to take root

We are an internal communication agency specialised in driving change in your organization

We’ll guide you in the following projects:

Brand and purpose

We connect, mobilise and engage internal audiences and key stakeholders with the company’s brand and purpose and turn them into brand ambassadors.

Culture and organisation

We drive the change in company culture and the organisation to achieve business transformation.

Operating Model

We set up teams with a new way of working at an innovation, industrial, supply chain and commercial level so we can build a new omnichannel customer relationship model that is more competitive, more profitable and more efficient.

Internationalisation

We set up the means of communication and incorporate the tools that allow for centralised connection across territories to accelerate the internationalisation processes and act as a single global company.

The client comes first

We mobilise the entire organisation, central teams, sales network and points of sale towards the client to ensure the three levels of experience: process, product and brand.

Digitalisation

We empower teams to adopt new digital processes and tools This way, the organisation becomes more agile, more efficient and creates a better customer experience.

The Five Keys to Communication for Transformation

Comprehension

Co-create

Crush

Circulation

Conversation

Circulation

Crush

Conversation

Comprehension

Understanding the complexity of change and the motivations that drive it.

Co-creation

Devising a joint communication plan to promote change. Obtaining the commitment of all the people involved.

Storytelling
Awareness & Desire campaigns
Engagement Campaigns
Communities and social media
Gamification and incentives
Face-to-face, digital and hybrid events

Crush

Generating and emphasizing the desire for change.

CONVERSATION

Talking to different teams to ensure that everyone understands the aimed transformation.

CIRCULATION

Amplifying the messages of change and strengthening its commitment towards it.

We design your company’s internal communication plan through different actions

Awareness & Desire Campaigns

We awaken the desire to transform and join the change.

Knowledge & Ability Campaigns

We help to broaden the gaze through what, how and why to break down any barriers.

Engagement & Reinforcement Campaigns

We generate a firm commitment to the new way of thinking and acting to the point of making it a habit.

Gamification and incentives

We develop playful and participatory dynamics that strengthen commitment and spark enthusiasm.

In-person, digital and hybrid events

We master absolutely every detail of any type of event to create memorable and transformative experiences.

Communities and social media networks

We create tailor-made content strategies and revitalise internal social media to encourage everyone to share and drive change.

30 years accompanying companies in their transformation processes around the world

Blog

“La clave es crear una cultura donde la sostenibilidad esté presente en cada decisión”

Marta Colomer lidera el área de Asuntos Públicos y Sostenibilidad en Idilia Foods. Licenciada en Ciencias Económicas por la Universidad Autónoma de Barcelona, tiene una sólida trayectoria en marketing en empresas como Bayer y Danone. Desde 1998 hasta 2017, dirigió el área de marketing en Nutrexpa, y ahora impulsa el crecimiento de marcas comprometidas con el consumidor y la sostenibilidad.

“La diversidad generacional enriquece nuestra perspectiva y nos enseña a salir del ‘yo’”

Paula y Heidi representan las dos caras de una misma moneda. En esta entrevista, ambas nos cuentan cómo han encontrado en la comunicación interna una pasión compartida, y cómo sus diferentes edades aportan perspectivas únicas y valiosas al equipo de Mostaza Comunicación.

“La creatividad es fundamental para la comunicación interna”

“Los Garcías”, Edu e Iban, forman parte del equipo creativo de Mostaza Comunicación. Ambos diseñadores nos cuentan cómo llegaron al campo de la comunicación interna por casualidad y cómo han encontrado en este ámbito una forma de desarrollar y expresar su creatividad. Hablamos de sus trabajos, el poder de la inteligencia artificial y la importancia del trabajo en equipo.

mostaza comunicacion

WE'RE AT:

Avda. Diagonal, 440, 5º
08037 Barcelona
T 93 102 52 45