Transformation

starts
with a story

which clicks and
grows within you
the more your
heart engages to it

We mobilise

people

to accelerate

transformation processes

and get them to take root

We are an internal communication agency specialised in driving change in your organization

We’ll guide you in the following projects:

Brand and purpose

We connect, mobilise and engage internal audiences and key stakeholders with the company’s brand and purpose and turn them into brand ambassadors.

Culture and organisation

We drive the change in company culture and the organisation to achieve business transformation.

Operating Model

We set up teams with a new way of working at an innovation, industrial, supply chain and commercial level so we can build a new omnichannel customer relationship model that is more competitive, more profitable and more efficient.

Internationalisation

We set up the means of communication and incorporate the tools that allow for centralised connection across territories to accelerate the internationalisation processes and act as a single global company.

The client comes first

We mobilise the entire organisation, central teams, sales network and points of sale towards the client to ensure the three levels of experience: process, product and brand.

Digitalisation

We empower teams to adopt new digital processes and tools This way, the organisation becomes more agile, more efficient and creates a better customer experience.

The Five Keys to Communication for Transformation

Comprehension

Co-create

Crush

Circulation

Conversation

Circulation

Crush

Co-create

Conversation

Comprehension

Understanding the complexity of change and the motivations that drive it.

Co-creation

Devising a joint communication plan to promote change. Obtaining the commitment of all the people involved.

Storytelling
Awareness & Desire campaigns
Engagement Campaigns
Communities and social media
Gamification and incentives
Face-to-face, digital and hybrid events

Crush

Generating and emphasizing the desire for change.

CONVERSATION

Talking to different teams to ensure that everyone understands the aimed transformation.

CIRCULATION

Amplifying the messages of change and strengthening its commitment towards it.

We design your company’s internal communication plan through different actions

Awareness & Desire Campaigns

We awaken the desire to transform and join the change.

Knowledge & Ability Campaigns

We help to broaden the gaze through what, how and why to break down any barriers.

Engagement & Reinforcement Campaigns

We generate a firm commitment to the new way of thinking and acting to the point of making it a habit.

Gamification and incentives

We develop playful and participatory dynamics that strengthen commitment and spark enthusiasm.

In-person, digital and hybrid events

We master absolutely every detail of any type of event to create memorable and transformative experiences.

Communities and social media networks

We create tailor-made content strategies and revitalise internal social media to encourage everyone to share and drive change.

30 years accompanying companies in their transformation processes around the world

Blog

La comunicación interna en 2025: tendencias y retos

Desde hace unos años, en Mostaza Comunicación nos gusta reflexionar sobre las tendencias en comunicación interna que pueden tener mayor impacto durante el año que empieza, poniendo foco en la comunicación para la transformación.

“A las mujeres nos han enseñado a ser perfectas. Yo les digo que sean valientes, pero no perfectas”

Mar Porras, Marketing Manager de la compañía multinacional Ricoh. Psicóloga de formación, su carrera siempre ha estado vinculada con el entorno STEM, ocupando diferentes posiciones dentro del equipo de marketing de Ricoh durante más de 35 años y, desde 2012, como voluntaria en diferentes iniciativas STEM.

“La IA transforma el futuro del cine y la creatividad audiovisual”

Albert Vergés es director de Sunomono Films, una productora audiovisual de Barcelona especializada en contenido que impulsa el negocio. Con más de 15 años de experiencia, combina su pasión por el arte, la tecnología y la comunicación para conectar marcas y audiencias. Sunomono Films se destaca por su creatividad y recursos técnicos, trabajando en comunicación interna, publicidad, video marketing y eventos. Su equipo utiliza inteligencia artificial generativa para ofrecer soluciones innovadoras y personalizadas, asegurando el éxito de cada proyecto.

mostaza comunicacion

WE'RE AT:

Avda. Diagonal, 440, 5º
08037 Barcelona
T 93 102 52 45